By now, we all know what Pinterest has become - a huge posting space for hobbyists, cooks, housewives, etc. I know from my own experience that my wife is addicted to this site, and has integrated it into her own blog. Now, the big question is - how can corporate America benefit from the high level of users at Pinterest, and also how NOT to be a blatant sales channel:
When dealing with the ever-evolving world of social media, marketers
must be nimble and adaptive if they're going to keep up with the
migration patterns of their audiences. In that sense, newly ascendant
social network Pinterest has much to offer marketers.
Harnessing our fascination with images, relatively new social network
Pinterest allows users to display pictures and videos for the whole
digital world to see and share.
Users create online pinboards on Pinterest and collect images and
videos to pin on their boards—much like old-school bulletin boards.
Now, marketers are also using Pinterest to tell their stories via
pictures and extend their reach. By pinning product images,
infographics, how-to information, designs, bits of inspiration, and
more, businesses are appealing to the human proclivity to look when
there's something to see.
The following infographic from Maxymiser
on ways that marketers, online retailers, and others can use Pinterest,
offering concrete tips. It also touches on Pinterest users' activity on
the site and motives for using it vs. other social networks.
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