Wednesday, February 14, 2018

@PromoKitchen A2: I believe consistency helps - all sampling & gifts get creative packaging from us & clients see the value. Event-promotion is key to pkg up sell

from Twitter

Friday, February 2, 2018

Ugh! That groundhog says more winter?!!! That means more colds, flu and employee sick days. Look to motivate your employees with wellness programs designed for healthy living.

from Twitter

Tuesday, January 30, 2018

Old Spice bringing the Swagger to Sports!

My boys give me a hard time about using Old Spice, with the emphasis being on the "old" portion!  But, let's face it, the brand our Fathers used has upped its game.

The ad campaigns and collateral that their creative agency Wieden + Kennedy have brought to the table has driven awareness and buzz to Old Spice.  Moreover, the brand has been able to reach a younger audience, thereby increasing the marketplace. How's that for Po Po Po Power! (insert Terry Crews commercial and whistle here)

Nowadays, you'll see that Old Spice has brought it's brand flavor to the hardwood courts of NCAA basketball with it's Sweat Mop Boys play on the 80's pop band name Sweatshop Boys.

Sweat Mop Boys

Utilizing custom branded t-shirts, oversized deodorant stick replicas, and custom displays, Old Spice has been taking sports integration to a new level of engagement.  I do have a personal affinity with the brand as it's my own cousin who is one of the creative wizards behind it - Matt Sorrell, proud of ya! 

Watch the Sweat Mop Boys in action here!

Sunday, January 28, 2018

Can’t bring a cooler to the course? Not so fast my friend. This fits in your bag - and beer is…

from Twitter

Tournament packs for your next golf event. Great for when you want to do a shopping spree store…

from Twitter

Friday, January 26, 2018

It's a bag, don't judge... How tote bags become status symbols

Look in your closet, and you are bound to find several styles and types of totes.  From the standard non-woven grocery tote, to old-school canvas, to now custom washable paper grocery bags,  we all use them for some way, shape or form.

Brands have realized that custom bags are fantastic walking billboards that are ideal brand extenders.  Moreover, they have realized that a bag which is unique and aligned with their brand direction can quickly become the "it" status item to have, bringing additional value and exposure. 

Custom Bags and Totes
Retail has leveraged tote bags to promote brand loyalty and define their customer base, thus generating buzz.  For brands looking to create a personality, edgy designs or colors will make you stand out in the crowd.  

Check out this article on how tote bags are becoming status symbols for brands.  And if you are looking to extend and personalize your brand through custom tote bags, check us out at Whiteboard Promotions!

Thursday, January 25, 2018

Small Biz ideas to promote your brand - hint, this is one of em!

Small business has it rough, let's face it.  Usually it's a skeleton crew - usually one person - who wears ALL the hats trying to get that ball rolling downhill.  I know, it's not easy, heck I'm pushing that sucker myself.

It's especially difficult when small businesses are trying to get a little publication online to drive traffic.  Here are a few ideas that I have also implemented (hence my typing here) which have helped traffic and local notoriety for my business - and can for you this year.

25 ways to promote your Brand

Remember to start locally to grow in your SEO and PR efforts. And always include branded items to extend your reach through Whiteboard Promotions!