Friday, December 29, 2017

@SteveWoodburn It’s ineffective. I tried it out and it wasn’t as “easy” a process as it markets. At the end of the day, clients don’t want to do the thinking, they want us to do that for them


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@SteveWoodburn See you Orlando man


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Wednesday, December 20, 2017

@SteveWoodburn So very true in this day and age


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Ugly Christmas socks from #whiteboardpromos this year! #xmassocks for Christmas & a North Face… https://t.co/HqlTlbtALk


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Monday, December 18, 2017

So very true, brands need to tell their story not only through their collateral materials but through promo products https://t.co/V7T1orBQB0


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Friday, December 15, 2017

RT @SteveWoodburn: Did You Know More Than 2 Billion of These Are Sold Every Year? https://t.co/gNxnoqohfu And 9 More Interesting Facts About T-shirts


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Thursday, December 14, 2017

@commonsku always look forward to this, thanks for all you do! https://t.co/czHMAB6obg


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Going one step further can impact lives. Great story https://t.co/B7IzRCECsE


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Wednesday, December 13, 2017

@PromoKitchen A6: I usually jokingly ask how they feel when they get something that falls apart and follow w/ would they want their brand associated with junk? Sometimes less is more & being selective will bring value to the client at the end of the day. #promochat


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@PromoKitchen A4, pt 2: Success rate on a blast-away proposition is always +/- 1%, but targeted 3D mailer w/ high quality item(s) will generate a response that you can quantify and, more importantly, respond to! #promochat


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@PromoKitchen A4: Loaded question - depends upon the aim of your campaign. I work on multi-touch campaigns that start w/ low-cost mailer promo, and then follow with high quality multi-dimensional mailer to pre-qualified prospects to set the table. Can't blast away w/o plan #promochat


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@PromoKitchen A3: Budget, carelessness & lack of brand-centric thought. There's a mindset that promo items are collateral & don't generate revenue. They forget that impressions count & anything w/ your brand is an extension of it. #promochat


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@PromoKitchen A2: Yes, depending on the program. For trade shows, cheap stuff works for the arm draggers who just want things. Mailers, yes so long as it complements the message. Sales leaves - absolutely not, you look cheap & unprofessional.


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RT @SteveWoodburn: It's Great They Increase Engagement, But What the Heck Are They? https://t.co/iCIdn14UHV Instagram Stories Guide for Small Businesses


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@PromoKitchen A1: I see the company as either very young or very cheap - I hate to say it, but if I get one of those National Pen items from a company, I throw it out knowing it was bought as a mail-order thing. #promchat


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Friday, December 8, 2017

What the what! GA snow for a change! @ Lilburn, Georgia https://t.co/POlMc1uy4t


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Thursday, December 7, 2017

Wednesday, December 6, 2017

@PromoKitchen Twitter for quick hits of info, Instagram, Facebook, etc. I will say that Facebook is waning in use as their algorithm hurts biz, but LInkedIn is still a player. You have to use socials for specific jobs for them to be successful


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@PromoKitchen The issue w/ supplier-driven blog posts is that inevitably they are not distributor-branded or have the supplier's info somewhere which doesn't help solidify the rep of the distributor as a solution provider #promochat


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@PromoKitchen Q2/A2: 2) It's hard for the small biz owner to handle blogging, social media, website maintenance, selling, staff, etc. Even w/ tools, it's difficult to do consistently.


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@PromoKitchen Q2/A2: Blogging is best when paired with calls to action and social media. It's also a great SEO trick - use the same keywords and links as the product/service you are pimping, and your search positioning should go up. Myself, I have a crappy blog because I'm too busy selling


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@PromoKitchen Q1/A1: Inbound or pull marketing is designed to have prospects go to your website, sign up for your newsletter, or buy a certain product. Typically it's done via AdWords, organic search terms, social media, or affiliate marketing.


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Monday, December 4, 2017

Friday, December 1, 2017