Big brands use jokes to market their
products
all the time. But, sadly, many small and medium-sized (SMB) marketers
have lost their sense of humor.
Why is that? Maybe SMB marketers sense they have too much to lose to throw it
all away with a joke. "We're running a business here" may be the kind of
thinking that squashes their sense of humor. Not to mention... smaller marketing
departments are juggling an awful lot of balls. What happens when you complicate
things by adding a rubber chicken?
But running your marketing department—and your business—with a smile can
increase your conversions, give your public relations (PR) a lift, and humanize
your business. So, let's bring back the funny!
Read more: http://www.marketingprofs.com/articles/2012/7296/in-defense-of-fun-humor-is-serious-business-for-smb-marketers#ixzz1pevpI4Rr
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