Tuesday, April 3, 2012

Pinterest and Copyrighting

Great article on copyright laws and Pinterest. 

Law, as learned for the bar exam, is different from law, as it affects everyday life. The current hubbub over the terms of service of Pinterest, a popular image-driven social network, provides a perfect "fact pattern" to illustrate the difference.
First, the creator of an original work (or the person who commissioned the work, if it's a "work for hire") automatically owns copyright in it, whether or not she registers the work with the US Copyright Office. Registering your work, of course, has its benefits, some of which are especially significant in the Pinterest example... but we'll get to that in a moment.
Copyright comprises several exclusive rights and powers pertaining to creative work. Often referred to as a "bundle of rights," copyright means the owner has exclusive rights to do the following:
  1. Reproduce the copyrighted work (make copies).
  2. Prepare derivative works.
  3. Distribute copies to the public.
  4. Perform certain kinds of works publicly (e.g., plays, dance routines, movies).
  5. Display the copyrighted work publicly (e.g., sculptures, paintings).


Read more: http://www.marketingprofs.com/articles/2012/7442/pinterest-and-copyright-lessons-in-life-and-law#ixzz1qyosumsW

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