The US Postal Service's financial woes continue with losses of $740 million in its 3rd Quarter. This brings the total loss for the year up to a whopping $3.9 BILLION.
No business can sustain this, and it is an unfortunate situation when the entire country depends upon their Postal Service delivery day in and day out. The significant problem lies in the legislative handcuffs attached to this service that does not allow it to adapt to today's marketplace.
The good news is that as far as services go - there are no changes forthcoming. This bodes well for direct mail marketing campaigns and whatnot. However, marketers need to be aware of this as the mail is a vital part of our everyday marketing plans.
No comments:
Post a Comment