Everyone has heard of the Zumba experience - how Latin Dance rhythms are combined with cardio to create a fun-filled exercise regimen. I'm sure you've seen the infomercials, or have gone to a class at your local gym to see what this is really all about.
But what is also interesting is how a re-focus on its branding, and a re-design of its website catapulted this brand to newer heights - and created raving fans
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