Tuesday, July 31, 2012

Embracing SWAG!

It's sometimes very hard to describe what we do for a living, and all of our clients have different monikers for what we provide - ad specialties, trinkets and trash, tchotchkes, giveaways, or Swag.  Some people in our industry cringe when they hear these terms, but for me, I always say that I play with toys all day, its a great gig!  We don't really get a whole lot of respect, let's face it, we are kind of a shadow industry in and of itself, but last week the Wall St. Journal had a front page article on Swag - please read below:

The Sultan of Swag

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