So you have this great product, a slick website, and an ad budget with plans for global domination. Your logo is spectacular and inventory is in the warehouse - you are ready to make a name for your Brand. The social media is up and running, and you are pinning that fantastic product to various boards. You are ready to go, and then...poof.
That's what happened to me, and is still a constant struggle, getting the brand out there for more traffic - and more sales.
How do you get your brand discovered by the mainstream - one word is needed... Articles. Posting articles to media outlets - both online and hard copy - is an effective method of brand discovery, followed closely by the tried and true method of referrals.
Check out this article to see what the stats say on effective brand discovery. Read More
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