We all saw the Dodge Durango commercials, the incessant teasers of the Anchorman 2 movie, the guest Anchor spots on ABC and a North Dakota news program - Ron Burgundy was all over the place. The movie was a success, generating over $100 Million in domestic ticket sales, and inevitably creating new movie quotations for years to come. Over the top - yes. Borderline obnoxious, some would say yes as well. But... a marketing genius? I would absolutely say yes!
By blurring the lines between comedy and advertising, the content strategy used worked across several media platforms generating enormous buzz for the movie - AND created key advertising and product opportunities for brands like Dodge, Jockey, and Ben & Jerry's (who doesn't like Scotchy Scotch Scotch ice cream?) Ron Burgundy, the Movie character, became a brand ambassador for several key retail brands!
So, do you have what it takes to create a viral buzz across multiple media platforms a la Ron Burgundy? Will Ferrell and Adam McKay have created a "sucker punch" advertising platform, can you? Read More
Here's one of Will Ferrell's original commercials for Old Milwaukee:
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