So you have this great product, a slick website, and an ad budget with plans for global domination. Your logo is spectacular and inventory is in the warehouse - you are ready to make a name for your Brand. The social media is up and running, and you are pinning that fantastic product to various boards. You are ready to go, and then...poof.
That's what happened to me, and is still a constant struggle, getting the brand out there for more traffic - and more sales.
How do you get your brand discovered by the mainstream - one word is needed... Articles. Posting articles to media outlets - both online and hard copy - is an effective method of brand discovery, followed closely by the tried and true method of referrals.
Check out this article to see what the stats say on effective brand discovery. Read More
Showing posts with label awareness. Show all posts
Showing posts with label awareness. Show all posts
Thursday, January 9, 2014
Tuesday, November 12, 2013
Custom Imprinted Eraselets: Fun-ctional School fundraising product!
My wife gets full credit for finding this fantastic product! Custom imprinted Eraselets are essentially eraser bracelets! With the silicone bracelet still growing in our industry (I should know, I'm wearing two as I type) the Eraselet is a perfect off-shoot that is made specifically for kids to use in the classroom.
Made in the ole USA, I have placed the custom imprinted Eraselets in to several programs, including the Atlanta Silverbacks, who used it for giveaways at youth soccer games, to Gwinnett Science, who is using this for their Science Fair program, to Alabama's Safe Routes to School program, promoting awareness of walking safely to school.
Here's a video of how this unique eraser bracelet works, try this out for any of your back to school promotions!
Made in the ole USA, I have placed the custom imprinted Eraselets in to several programs, including the Atlanta Silverbacks, who used it for giveaways at youth soccer games, to Gwinnett Science, who is using this for their Science Fair program, to Alabama's Safe Routes to School program, promoting awareness of walking safely to school.
Here's a video of how this unique eraser bracelet works, try this out for any of your back to school promotions!
Thursday, September 5, 2013
Fundraising: Why not use promo products?
My wife found an interesting site that was leveraging t-shirt sales to help raise money and awareness for seven areas in our world that need help: Feeding the hungry, healing the sick, Hope for peace, house the homeless, quench the thirsty, teach people well, and save the Earth.
Noble causes, but as is always the case - it takes money to help in these seven areas. So, Project 7 created a storefront that sells branded t-shirts, mints, bottled water, coffee mugs and iPhone covers to raise funds for select non-profits.
We have found that promo products that have utility - Tervis Tumblers, Nalgene water bottles, T-shirts, and coolers are great items to look at for schools, non-profits and awareness programs.
Noble causes, but as is always the case - it takes money to help in these seven areas. So, Project 7 created a storefront that sells branded t-shirts, mints, bottled water, coffee mugs and iPhone covers to raise funds for select non-profits.
We have found that promo products that have utility - Tervis Tumblers, Nalgene water bottles, T-shirts, and coolers are great items to look at for schools, non-profits and awareness programs.
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