What is Agile Marketing - and Why do I care?

Since communication has now jumped into hyperspace in terms of the speed information travels, marketers must now move just as quickly in order to stay ahead of the game.  So how does a savvy marketeer become a quick-on-the-feet mover and shaker?  By becoming best buds with your development IT teams!

Here are several key ways to implement and sustain an Agility marketing program:

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Positive Friday: Marvel Comics' New Superhero

This story came across my desk the other day, and really showed what an impact a company can have on  just one life.  When a four year old, who is hearing impaired, told his mother that Superheroes don't wear hearing aids, it prompted his mother to write Marvel Comics.  Well, Marvel Comics took this note and created a Superhero that answered this boy's complaint.

What's remarkable is how quickly Marvel took to this cause simply out of responding to one of its customers remarks, and yes showing real empathy and emotion, which is rare for a company.  The result is a PR coup for what is seen as an "old school" media.

Read more about this, and see how empathizing with your customers can pay off for you.

Marketing - The Classical approach

Sometimes, as marketers we get too gimmicky or enthralled with the latest technological trends.  But, just like in fashion, you can never go wrong with the classics!  Here are four tried and true marketing approaches for your next campaign!

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Winning tips for Pinterest

Hey, we all know that Pinterest is huge, we've talked about that before.  But how can brands, especially brands who are targeting women, utilize this social tool to drive business?  Here are 4 tips that will do just that!

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Honoring - and helping - a Hero

Today I wanted to talk to you about heroes.  We all have heroes in our lives - ballplayers, action figures, parents, etc. - however it's sometimes goes without saying that there are everyday heroes out there, especially those who protect us in the military.  Now, we all know that Cristina Zakis, my living donor, is my personal angel on Earth, but there is one other that I want to recognize, and request your help about.

SPC Justin Lansford was severely injured in an IED attack on April 23rd in Afganistan.  Yes, another Wounded Warrior, big deal right?  Well, not exactly.  Justin was injured coming to the aid of his fellow soldiers engaged in a firefight.  He was getting out of the Humvee when the IED went off, flipping the vehicle onto his legs, where he lost not only his leg - but almost his life.  Today, he's at Walter Reed, still fighting for his life, but is on the upswing which is good.

The compelling part of this story is the outpouring of help from the Gwinnett County community, and the unbelievable power of prayer which has helped the family and Justin get through this ordeal.  Justin is the nephew of a friend of mine, and to watch a family go through the agony of this is hard at times, but a community effort to assist this family really shows the goodness of our souls as human beings.

I ask that you all visit Justin's Facebook site, and continue to send positive thoughts and prayers his way.  And remember, Captain America is not just a comic book character, he is the epitome of every Soldier and Wounded Warrior that fights for our freedom every day.  Pray for our troops.

Facebook an Organ Donation Sponsor!

So Mark Zuckerberg, the guru of social media and founder of the Facebook (yes, that's what it was called originally folks) has taken on a new challenge - that of increasing the awareness and availability of organ donations.

Organ donation saves lives, as it did mine, as it did with Mark's friend Steve Jobs, who had a liver transplant from a deceased donor.  This transplant extended Jobs' life, and think of the things we may not have had if he wasn't given that gift of life - the iPad, iPhone 4, etc.  Okay, so maybe a reach, but I do admire what Zuckerberg is doing - utilizing his social platform as a way to save lives.  You've seen some of my other posts where social media has helped save people through organ donation, but Facebook is taking this to an entirely different level.

Anyway, I encourage you all to look at adding Organ Donor to your Facebook pages, and if you aren't registered as an organ donor at your local DMV, please do so - be it through Facebook's interface (very cool!) or with your DMV.

Read the article and let me know your thoughts on this.  Organ donation does save lives, and in the process will redefine yours.

Thanks for listening, and Donate Life.

Chris