Everyone knows these idioms - "carrot and stick approach" or "you can catch more flies with honey than vinegar." These are old sayings that are true in every sense of the word, and work well for business.
Motivating employees is key to every business' success, especially in this market. Money is an obvious motivator - bonus programs, Visa cards, etc all work wonders, especially in sales-oriented businesses.
With Safety programs, providing premium brand name items work wonders with motivating employees to maintain safety standards in the workplace. Rewarding success at any level is a must in today's workplace, where keeping employees is a huge issue in the millenial world we live in.
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Wednesday, November 27, 2013
Tuesday, November 12, 2013
Custom Imprinted Eraselets: Fun-ctional School fundraising product!
My wife gets full credit for finding this fantastic product! Custom imprinted Eraselets are essentially eraser bracelets! With the silicone bracelet still growing in our industry (I should know, I'm wearing two as I type) the Eraselet is a perfect off-shoot that is made specifically for kids to use in the classroom.
Made in the ole USA, I have placed the custom imprinted Eraselets in to several programs, including the Atlanta Silverbacks, who used it for giveaways at youth soccer games, to Gwinnett Science, who is using this for their Science Fair program, to Alabama's Safe Routes to School program, promoting awareness of walking safely to school.
Here's a video of how this unique eraser bracelet works, try this out for any of your back to school promotions!
Made in the ole USA, I have placed the custom imprinted Eraselets in to several programs, including the Atlanta Silverbacks, who used it for giveaways at youth soccer games, to Gwinnett Science, who is using this for their Science Fair program, to Alabama's Safe Routes to School program, promoting awareness of walking safely to school.
Here's a video of how this unique eraser bracelet works, try this out for any of your back to school promotions!
Monday, November 11, 2013
Bless those who Keep our Country Safe
Today is Veteran's Day, where we remember those that have fallen, and those who continue to serve our Country in the military. Words cannot describe the appreciation we have for our Military heroes, their sacrifice and strength are the backbone of this great nation.
If you have not gone to Arlington Cemetery, I urge you to do so, not only does it put in to perspective what is truly meaningful in our lives, but the Tomb of the Unknown Soldier demonstrates our gratitude to our troops. God Bless the Military, and the United States of America!
If you have not gone to Arlington Cemetery, I urge you to do so, not only does it put in to perspective what is truly meaningful in our lives, but the Tomb of the Unknown Soldier demonstrates our gratitude to our troops. God Bless the Military, and the United States of America!
Wednesday, October 9, 2013
Non-Woven Grocery Totes: Is it the end as we know it for plastic Grocery bags?
Back in the day, I remember being a bag-boy at the Stop n' Shop in Acton, MA. We'd use straight-up paper bags for everything - double bagging the heavy stuff, separating the cold & hot - I'm sure many of you remember the drill. Once plastic bags came in to play, we'd have to ask if the customer wanted paper or plastic, and then go from there.
Well, nowadays with the Green generation, the Custom non-woven Grocery Tote bags have become the rage of the shopping world. Publix was one of the first Supermarket chains to really bring these to market, and now that has caught on across the board within almost all of the major chains. The motive behind the introduction of these to the marketplace is all in the conservation movement away from plastic-based products which don't break down easily and contribute to the degradation of our ecosystem.
In 2007, San Fransisco instituted the first single-use plastic bag ban, and it has caught on 81 other cities and counties - and that list keeps growing. With the ever-increasing demand by the consumer for eco-friendly products - the Non-woven materials have become increasingly popular.
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These items are great for fundraising, events, and non-profit giving programs.
Well, nowadays with the Green generation, the Custom non-woven Grocery Tote bags have become the rage of the shopping world. Publix was one of the first Supermarket chains to really bring these to market, and now that has caught on across the board within almost all of the major chains. The motive behind the introduction of these to the marketplace is all in the conservation movement away from plastic-based products which don't break down easily and contribute to the degradation of our ecosystem.
In 2007, San Fransisco instituted the first single-use plastic bag ban, and it has caught on 81 other cities and counties - and that list keeps growing. With the ever-increasing demand by the consumer for eco-friendly products - the Non-woven materials have become increasingly popular.
Read More
These items are great for fundraising, events, and non-profit giving programs.
Monday, October 7, 2013
Government Slimdown? How the impasse has affected Small Businesses
Whatever side of the aisle you are on, the current Government shutdown/slimdown has affected us all in some way, shape, or form. Be it directly as in income, indirectly, or emotionally, to take a phrase from the movie Campaign: It is a Mess!
A current poll of a 100 small business owners states that 46% have felt a financial impact of the government unrest, and that if this drags on further, they can expect a 20% loss in revenue - not good for any Small Biz owner.
And for those in the event and catering business, the Mess (I believe we can definitely call it that..) has hurt business in relation to site planning, etc. So what does this mean to other businesses?
Any business that caters to government contracts will have a significant impact - be it direct revenue or lag time in responsiveness. Financial firms, hospitality organizations, food distributors - all will have some sort of a dip in their business. The longer this continues, the more unrest and uncertainty will hit the market, leading to companies holding back on spend - which will in turn affect every facet of the Economy.
So small business owners - what is there to do? Yes, there is the waiting game for Congress to come to its senses, but we all have to also diversify our client base - and spread the risk, so to speak. Just like our 401K's, our client base needs to be widespread!
For more on this poll, click Here
A current poll of a 100 small business owners states that 46% have felt a financial impact of the government unrest, and that if this drags on further, they can expect a 20% loss in revenue - not good for any Small Biz owner.
And for those in the event and catering business, the Mess (I believe we can definitely call it that..) has hurt business in relation to site planning, etc. So what does this mean to other businesses?
Any business that caters to government contracts will have a significant impact - be it direct revenue or lag time in responsiveness. Financial firms, hospitality organizations, food distributors - all will have some sort of a dip in their business. The longer this continues, the more unrest and uncertainty will hit the market, leading to companies holding back on spend - which will in turn affect every facet of the Economy.
So small business owners - what is there to do? Yes, there is the waiting game for Congress to come to its senses, but we all have to also diversify our client base - and spread the risk, so to speak. Just like our 401K's, our client base needs to be widespread!
For more on this poll, click Here
Friday, September 27, 2013
Brand Consistency: Did the new Apple iOS7 hurt?
Well folks, it's here - love it or not, we'll have to get used to it if we want to keep up with Apple. iOS 7 is a complete change in brand consistency for Apple - the fonts, color schemes, motion and graphics, etc all have changed - so much so that our phones can be classified as brand new! Apple has even enlisted its chief designer Jony Ives to describe how these design changes are a good thing - another departure from the Steve Jobs past.
These changes may or may not hurt Apple's brand loyalty - I am a die-hard Apple-ite myself, however, and it's a BIG however, drastic changes to your Brand WILL affect your business.
Consistent branding is not just a buzzword, it is the cornerstone of your overall business strategy. All of the innovation in social media, advertising, and experiential marketing puts more ammo in our marketing arsenal, however staying true to our branding message is more important than ever.
Check out this infographic that Jessica Brandenburg created to visualize the importance of Brand consistency:
These changes may or may not hurt Apple's brand loyalty - I am a die-hard Apple-ite myself, however, and it's a BIG however, drastic changes to your Brand WILL affect your business.
Consistent branding is not just a buzzword, it is the cornerstone of your overall business strategy. All of the innovation in social media, advertising, and experiential marketing puts more ammo in our marketing arsenal, however staying true to our branding message is more important than ever.
Check out this infographic that Jessica Brandenburg created to visualize the importance of Brand consistency:
Monday, September 23, 2013
Breast Cancer Awareness: October awareness products!
Breast Cancer is a serious disease that affects 1 in 8 women over the course of their lifetime. That's not a pretty number for anyone to see, and although the death rates have been decreasing, finding a treatment is no closer to reality.
Organizations such as the American Cancer Society and Susan G. Komen have done a lot to help raise money and awareness for Breast Cancer, and branded products have been a focal point in raising money. In that regards, there is an opportunity for brands to show their support for continued research and awareness, plus show that their employees' health is an important issue.
Check out some of the items we have for your Breast Cancer Awareness efforts:
Organizations such as the American Cancer Society and Susan G. Komen have done a lot to help raise money and awareness for Breast Cancer, and branded products have been a focal point in raising money. In that regards, there is an opportunity for brands to show their support for continued research and awareness, plus show that their employees' health is an important issue.
Check out some of the items we have for your Breast Cancer Awareness efforts:
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