Brand Consistency: Did the new Apple iOS7 hurt?

Well folks, it's here - love it or not, we'll have to get used to it if we want to keep up with Apple.  iOS 7 is a complete change in brand consistency for Apple - the fonts, color schemes, motion and graphics, etc all have changed - so much so that our phones can be classified as brand new!  Apple has even enlisted its chief designer Jony Ives to describe how these design changes are a good thing - another departure from the Steve Jobs past.

These changes may or may not hurt Apple's brand loyalty - I am a die-hard Apple-ite myself, however, and it's a BIG however, drastic changes to your Brand WILL affect your business.

Consistent branding is not just a buzzword, it is the cornerstone of your overall business strategy.  All of the innovation in social media, advertising, and experiential marketing puts more ammo in our marketing arsenal, however staying true to our branding message is more important than ever.

Check out this infographic that Jessica Brandenburg created to visualize the importance of Brand consistency: