Custom Beach Towels - Branding the Summer!

Face it folks - it's HOT outside!  School is long out, and we're all headed to places that can relieve the heat - be it the pool, lake, beach or sprinkler!

So why not get your brand out where the peeps are?  Custom Beach towels provide that solution, with a large imprint area, your brand is front and center!  Package it with a Striped Tote, and you are ready for the water!

Custom Beach Towel

Wear your Brand out poolside with Custom Beach Towels!

Monday Motivation: Paying it Forward

I watched this article last week and thought that it really embodied what we as Americans really hold dear to our hearts.

This is about overcoming extreme adversity, collaborating with others to achieve goals, and maintaining the tenacity and discipline to get the job done.  But, more importantly, this is about the human spirit helping others in need.  I know how hard and humble it is to know that you need help to sustain, and how gratifying it is to see people rise to the occassion and offer a helping hand - or organ.

Folks, it is a monday and I'm sure we're all just trying to get it going this week.  I offer up this as a way for all to stop and think about paying something forward to someone - be it a small token or what Ernest did below.  We as Americans are the most charitable people in the world, and its a beautiful thing indeed when you help another soul - Pay it Forward folks, and have a great Monday.

Promo products: Do they really drive brand recognition?

It's time to drive new revenue to your company, so you've put together a fantabulous marketing plan that will bring your company to the next level.  You have your T.V. spots, your advertising placements, billboards and your website is all SEO'd with amazing online ads dialed in.  You are ready for some explosive growth - or are you?

Did you forget an important marketing medium in your mix?  What, you don't think a promotional product is worth it?  Not so fast my friend...

Those trinkets and trash work man!  Surveys show that 70% of consumers remember receiving a promo item, and 88% of them REMEMBER who gave it to them!  How's that for brand recognition or ROI?  So that little lip balm, promo sunglasses, or custom t-shirt might not be a bad investment after all.

Read More of the power of Promo products in you marketing mix!

Promo Sunglasses: Keeping your Brand cool for the Summer!

Everybody wants to look cool during the summer, so find some promo sunglasses for your next event!  With all of the summer events going on, these make great giveaways to showcase your brand to new - and younger - audiences.

Great color selections, and fantastic pricing make these an affordable solution to any promotion.

Promo Sunglasses

These stock sunglasses are available in several colors that will fit your brand identity.  However, if you are looking for a completely custom look, try these on for size.  These promo sunglasses are completely designed to fit your needs - from color matching, to all-over printing, these will fit the bill

Custom Sunglasses

Or if you are looking for a low cost alternative as a quick giveaway, these Rubberized Sunglasses fit the bill as well, and for as low as $.79 each, they hit any budget point.

Custom Rubberized Sunglasses

At Whiteboard Promotions, we'll keep your Brand cool in the heat of Summer!

Tervis Tumblers: A fundraising dynamo!

I'm a big fan of the Tervis Tumbler in general - that sucker won't break, holds hot and cold beverages, and doesn't leave the dreaded sweat stain on your furniture.  Plus, the added bonus of it being made right here in the USA, make it the ideal product for promotions.

What my clients have been using these for currently are as fundraising items, specifically because the tumblers will undoubtedly be used in the household - have you been to an SEC tailgate these days, Tervis Tumblers are ALL OVER the place!  Perfect to hold, um, sweet tea...

Anyway, Tervis has now partnered with us to offer special pricing to Whiteboard Promotions clients, so come on by and take a look at the 16 oz. Custom Tervis Tumbler with the Embroidered Patch for your next project.  I especially recommend this logo treatment as it won't rub off and has an upscale look.

16 oz. Custom Tervis Tumbler

Event Swag - the Good, the Bad, and The UGLY!

There is always that one person who goes to the trade shows and is not there to learn about new products or services - they are there for the free stuff.  You know who I'm talking, the person with the pull cart that shovels giveaways in at every booth like it's the buffet line at Denny's - that guy!

The challenge that event planners have is providing Swag that works not only for their brand, but provides something useful to the end user - yes even to the shovelers.  Some things have definitely lost their shelf life in the promo products world - mousepads, keychains, and yes to some extent - the USB drive.  Some items have been relegated to the "oh no they didn't" category such as the round stress ball or the clic pen - how many pens can one have!

However, there are some tried and true items that have stayed the course - drinkware, umbrellas (yes, I said it), and journals - and some new-school products such as mobile items and stylus pens that are great trade show giveaways.  Companies have also put out the low-priced items on the tables to satisfy the shovelers, but have used mid-priced items for qualifiers or prize options.

Here is a great article on some good and bad ideas to think of for your next event!

Read more

How NOT to have your Brand represented

So, Abercrombie & Fitch's CEO went public with its policies of hiring only good looking people, and not catering to a clientele that isn't "cool".  I understand the need for a company to focus on its perceived target audience, and to exploit a niche in the marketplace.  However, broadcasting that mantra is definitely a no-no, and causes backlash such as this:

Not the image that a retail brand wants, and yes sometimes publicity is not good - see Lindsay Lohan and Kim Kardashian for what it's done for their image...