So, Abercrombie & Fitch's CEO went public with its policies of hiring only good looking people, and not catering to a clientele that isn't "cool". I understand the need for a company to focus on its perceived target audience, and to exploit a niche in the marketplace. However, broadcasting that mantra is definitely a no-no, and causes backlash such as this:
Not the image that a retail brand wants, and yes sometimes publicity is not good - see Lindsay Lohan and Kim Kardashian for what it's done for their image...
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