There is always that one person who goes to the trade shows and is not there to learn about new products or services - they are there for the free stuff. You know who I'm talking, the person with the pull cart that shovels giveaways in at every booth like it's the buffet line at Denny's - that guy!
The challenge that event planners have is providing Swag that works not only for their brand, but provides something useful to the end user - yes even to the shovelers. Some things have definitely lost their shelf life in the promo products world - mousepads, keychains, and yes to some extent - the USB drive. Some items have been relegated to the "oh no they didn't" category such as the round stress ball or the clic pen - how many pens can one have!
However, there are some tried and true items that have stayed the course - drinkware, umbrellas (yes, I said it), and journals - and some new-school products such as mobile items and stylus pens that are great trade show giveaways. Companies have also put out the low-priced items on the tables to satisfy the shovelers, but have used mid-priced items for qualifiers or prize options.
Here is a great article on some good and bad ideas to think of for your next event!
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