Old Spice bringing the Swagger to Sports!

My boys give me a hard time about using Old Spice, with the emphasis being on the "old" portion!  But, let's face it, the brand our Fathers used has upped its game.

The ad campaigns and collateral that their creative agency Wieden + Kennedy have brought to the table has driven awareness and buzz to Old Spice.  Moreover, the brand has been able to reach a younger audience, thereby increasing the marketplace. How's that for Po Po Po Power! (insert Terry Crews commercial and whistle here)

Nowadays, you'll see that Old Spice has brought it's brand flavor to the hardwood courts of NCAA basketball with it's Sweat Mop Boys play on the 80's pop band name Sweatshop Boys.

Sweat Mop Boys

Utilizing custom branded t-shirts, oversized deodorant stick replicas, and custom displays, Old Spice has been taking sports integration to a new level of engagement.  I do have a personal affinity with the brand as it's my own cousin who is one of the creative wizards behind it - Matt Sorrell, proud of ya! 

Watch the Sweat Mop Boys in action here!