So very true these days. Old School mailers directing to your new school digital platforms work. Add a landing page, contest or some other call to action to boost your Brand https://t.co/WBRkH4jOKl

So very true these days. Old School mailers directing to your new school digital platforms work. Add a landing page, contest or some other call to action to boost your Brand https://t.co/WBRkH4jOKl

— Whiteboard Promos (@WhiteboardPromo) December 27, 2018

from Twitter https://twitter.com/WhiteboardPromo

Make sure to follow up with your sponsors after the event! Let them know the #engagement level the event had and THANK THEM once more for their partnership. https://t.co/Ms0hZylEYF https://t.co/vHvBYjoAzs

Make sure to follow up with your sponsors after the event! Let them know the #engagement level the event had and THANK THEM once more for their partnership. https://t.co/Ms0hZylEYF pic.twitter.com/vHvBYjoAzs

— Whiteboard Promos (@WhiteboardPromo) December 27, 2018

from Twitter https://twitter.com/WhiteboardPromo

RT @SteveWoodburn: 8 Personal Branding Tips to Help You (and Your Brand) Shine : https://t.co/26Sh9ya4kg

8 Personal Branding Tips to Help You (and Your Brand) Shine : https://t.co/26Sh9ya4kg

— Steve Woodburn (@SteveWoodburn) December 26, 2018

from Twitter https://twitter.com/WhiteboardPromo

In the digital age, the pen is strong. #Nonprofit #marketing is just as much about following up with donors, as it is about establishing the relationship. Saying "thank you" is part of every nonprofit’s job, and it’s a main ingredient of donor retention. https://t.co/NR2KuuBwdf https://t.co/eiNqkLvL8n

In the digital age, the pen is strong. #Nonprofit #marketing is just as much about following up with donors, as it is about establishing the relationship. Saying "thank you" is part of every nonprofit’s job, and it’s a main ingredient of donor retention. https://t.co/NR2KuuBwdf pic.twitter.com/eiNqkLvL8n

— Whiteboard Promos (@WhiteboardPromo) December 25, 2018

from Twitter https://twitter.com/WhiteboardPromo

RT @adage: 10 biggest brand fails of 2018 https://t.co/fiLOFRldAx https://t.co/EzVz9AMm32

10 biggest brand fails of 2018 https://t.co/fiLOFRldAx pic.twitter.com/EzVz9AMm32

— Ad Age (@adage) December 24, 2018

from Twitter https://twitter.com/WhiteboardPromo

Marketing your event is key! Not only do you need to keep your nonprofit's branding front and center - it is crucial to have your #sponsors' brands marketed strongly. Think of your event signage, #sponsorship logo placement, sponsored giveaways and more! https://t.co/kdQc5ONrTd https://t.co/yGSaPTcq8m

Marketing your event is key! Not only do you need to keep your nonprofit's branding front and center - it is crucial to have your #sponsors' brands marketed strongly. Think of your event signage, #sponsorship logo placement, sponsored giveaways and more! https://t.co/kdQc5ONrTd pic.twitter.com/yGSaPTcq8m

— Whiteboard Promos (@WhiteboardPromo) December 20, 2018

from Twitter https://twitter.com/WhiteboardPromo

Outline those specific #sponsorship opportunities! Make a list of benefits each company will receive from #sponsoring your event, such as exposure of their brand to potential customers and media. https://t.co/RmnBQrvNqQ https://t.co/YGd3aXLOKm

Outline those specific #sponsorship opportunities! Make a list of benefits each company will receive from #sponsoring your event, such as exposure of their brand to potential customers and media. https://t.co/RmnBQrvNqQ pic.twitter.com/YGd3aXLOKm

— Whiteboard Promos (@WhiteboardPromo) December 18, 2018

from Twitter https://twitter.com/WhiteboardPromo

Merry Christmas and May the Force be with you from #whiteboardpromos to you and your family #foodgifts #brandxtenders #atl @ Lilburn, Georgia https://t.co/Rw3RUpx4p9

Merry Christmas and May the Force be with you from #whiteboardpromos to you and your family #foodgifts #brandxtenders #atl @ Lilburn, Georgia https://t.co/Rw3RUpx4p9

— Whiteboard Promos (@WhiteboardPromo) December 18, 2018

from Twitter https://twitter.com/WhiteboardPromo

Create package levels that compliment your prospects' brands and business goals. Do you want to have tiered offerings or are you looking to offer the same #sponsorship opportunities across the board? https://t.co/BHoxALdt7W https://t.co/H9TDoKtGCM

Create package levels that compliment your prospects' brands and business goals. Do you want to have tiered offerings or are you looking to offer the same #sponsorship opportunities across the board? https://t.co/BHoxALdt7W pic.twitter.com/H9TDoKtGCM

— Whiteboard Promos (@WhiteboardPromo) December 13, 2018

from Twitter https://twitter.com/WhiteboardPromo

RT @BrandingInsider: Brand Storytelling: Focus On People Not Products: https://t.co/QoPPc5GVMZ

Brand Storytelling: Focus On People Not Products: https://t.co/QoPPc5GVMZ

— Branding Insider (@BrandingInsider) December 12, 2018

from Twitter https://twitter.com/WhiteboardPromo

@PromoKitchen Q5, A5: a person whose 10 sec pitch begs another question. When I meet someone at these events I typically get asked what do you do and I respond with I play with toys.

Q5, A5: a person whose 10 sec pitch begs another question. When I meet someone at these events I typically get asked what do you do and I respond with I play with toys.

— Whiteboard Promos (@WhiteboardPromo) December 13, 2018

from Twitter https://twitter.com/WhiteboardPromo

@PromoKitchen The card chucker, the love-me guy, and the whose next guy piss me off regularly

The card chucker, the love-me guy, and the whose next guy piss me off regularly

— Whiteboard Promos (@WhiteboardPromo) December 13, 2018

from Twitter https://twitter.com/WhiteboardPromo

@PromoKitchen Q2,A2: I make PRE-set appts for breakfast or dinner w/ core contacts, then PRE-set appt Times at booths for preferred vendors

Q2,A2: I make PRE-set appts for breakfast or dinner w/ core contacts, then PRE-set appt Times at booths for preferred vendors

— Whiteboard Promos (@WhiteboardPromo) December 13, 2018

from Twitter https://twitter.com/WhiteboardPromo

@PromoKitchen Q1, A1: Time is the biggest issue for us all. My main issue is finding the right group to work with as chambers and leads groups have been duds

Q1, A1: Time is the biggest issue for us all. My main issue is finding the right group to work with as chambers and leads groups have been duds

— Whiteboard Promos (@WhiteboardPromo) December 13, 2018

from Twitter https://twitter.com/WhiteboardPromo

Utilize your network as you plan your event! Talk to employees, partners, members on your board, etc. to find out what community connections they have. Perhaps they can introduce you to people who handle corporate #sponsorships for large businesses. https://t.co/4RbDSvMiXx https://t.co/WH3viM0cRP

Utilize your network as you plan your event! Talk to employees, partners, members on your board, etc. to find out what community connections they have. Perhaps they can introduce you to people who handle corporate #sponsorships for large businesses. https://t.co/4RbDSvMiXx pic.twitter.com/WH3viM0cRP

— Whiteboard Promos (@WhiteboardPromo) December 11, 2018

from Twitter https://twitter.com/WhiteboardPromo

RT @barstoolsports: “First good boy to finish their bowl wins. May the best boy win.” https://t.co/zEYfizEgyc

“First good boy to finish their bowl wins. May the best boy win.” pic.twitter.com/zEYfizEgyc

— Barstool Sports (@barstoolsports) December 10, 2018

from Twitter https://twitter.com/WhiteboardPromo

Custom Full Color Pop Socket Cell Phone Grips are taking over

You see them everywhere and their popularity continue to rise in retail and corporate marketplaces.  The PopSocket's versatility makes it the best #brandxtender for the smartphone era.

Custom Full Color Pop Socket Cell Phone Grip 

For marketers, the large imprint area is a blank slate for your promotion - be it an event giveaway or a leave-behind client gift. 

Just remember, the PopSocket is one of those items where the knock-off will be hazardous.  They are out there, but caveat emptor on that one, believe me it's treacherous.

Go to our site here or to our new catalog on Amazon to get your today!

Branding matters in #nonprofit marketing—a lot. Especially when it comes to donations! How do you spotlight your sponsors? https://t.co/NbGbghVRL7 https://t.co/E7zXETTGy6

Branding matters in #nonprofit marketing—a lot. Especially when it comes to donations! How do you spotlight your sponsors? https://t.co/NbGbghVRL7 pic.twitter.com/E7zXETTGy6

— Whiteboard Promos (@WhiteboardPromo) December 6, 2018

from Twitter https://twitter.com/WhiteboardPromo

12 oz double wall stainless steel thermal tumbler with copper vacuum insulation, clear push-on lid, and powder coated finish. Add your logo and use for bridesmaid gifts, outdoor events, or stemless wineglass giveaways https://t.co/g3M1dayqSC via @pinterest

12 oz double wall stainless steel thermal tumbler with copper vacuum insulation, clear push-on lid, and powder coated finish. Add your logo and use for bridesmaid gifts, outdoor events, or stemless wineglass giveaways https://t.co/g3M1dayqSC via @pinterest

— Whiteboard Promos (@WhiteboardPromo) December 4, 2018

from Twitter https://twitter.com/WhiteboardPromo

11 oz double wall 18/8 stainless steel thermal tumbler with copper vacuum insulation, threaded clear acrylic lid, and threaded gasket for can or bottle use. Add your logo for great business or bachelor party gifts. https://t.co/BNqoBpfAI7 via @pinterest

11 oz double wall 18/8 stainless steel thermal tumbler with copper vacuum insulation, threaded clear acrylic lid, and threaded gasket for can or bottle use. Add your logo for great business or bachelor party gifts. https://t.co/BNqoBpfAI7 via @pinterest

— Whiteboard Promos (@WhiteboardPromo) December 4, 2018

from Twitter https://twitter.com/WhiteboardPromo

The best #fundraising ideas inspire participation and make an emotional impact on your attendees. To land on the right idea you need to be clear about your event’s purpose and what would be appropriate for your nonprofit’s brand! https://t.co/GfCEdqjhzO https://t.co/Ol0hILmdoD

The best #fundraising ideas inspire participation and make an emotional impact on your attendees. To land on the right idea you need to be clear about your event’s purpose and what would be appropriate for your nonprofit’s brand! https://t.co/GfCEdqjhzO pic.twitter.com/Ol0hILmdoD

— Whiteboard Promos (@WhiteboardPromo) December 4, 2018

from Twitter https://twitter.com/WhiteboardPromo

RT @SteveWoodburn: Personalized Videos, Going Live and Turning 360 https://t.co/6dCLpMgpBf 10 Trends for Using Video in Your Marketing

Personalized Videos, Going Live and Turning 360 https://t.co/6dCLpMgpBf 10 Trends for Using Video in Your Marketing

— Steve Woodburn (@SteveWoodburn) November 30, 2018

from Twitter https://twitter.com/WhiteboardPromo

Have you heard of RFID? Credit cards and passports with #RFID chips can expose your personal information. RFID-blocking material helps keep it secure. Click the link to shop: https://t.co/nmaSmJzix6 https://t.co/imBiJA4SM4

Have you heard of RFID? Credit cards and passports with #RFID chips can expose your personal information. RFID-blocking material helps keep it secure. Click the link to shop: https://t.co/nmaSmJzix6 pic.twitter.com/imBiJA4SM4

— Whiteboard Promos (@WhiteboardPromo) November 29, 2018

from Twitter https://twitter.com/WhiteboardPromo

Consumer confidence is on the rise within the housing market. Whether you are in the real estate business or banking industry - Let your brand shine when signing away life's big moments! https://t.co/uiv8vVksGz https://t.co/vcoOSRryaL

Consumer confidence is on the rise within the housing market. Whether you are in the real estate business or banking industry - Let your brand shine when signing away life's big moments! https://t.co/uiv8vVksGz pic.twitter.com/vcoOSRryaL

— Whiteboard Promos (@WhiteboardPromo) November 27, 2018

from Twitter https://twitter.com/WhiteboardPromo

RT @SteveWoodburn: Promotional Products and the Younger Market | https://t.co/8gagrBHQr1

Promotional Products and the Younger Market | https://t.co/8gagrBHQr1

— Steve Woodburn (@SteveWoodburn) November 21, 2018

from Twitter https://twitter.com/WhiteboardPromo

RT @SteveWoodburn: A brand is a shorthand for the customer’s expectations https://t.co/SLFHX5Yxlc Seth Godin Talks Brands and Logos

A brand is a shorthand for the customer’s expectations https://t.co/SLFHX5Yxlc Seth Godin Talks Brands and Logos

— Steve Woodburn (@SteveWoodburn) November 21, 2018

from Twitter https://twitter.com/WhiteboardPromo

Financial planning relationships are more personal than most. When #gifting a premium brand like Cutter & Buck, let clients know you appreciate their trust. Click the link to shop: https://t.co/EcZIq42hGD https://t.co/NtNJTga2PZ

Financial planning relationships are more personal than most. When #gifting a premium brand like Cutter & Buck, let clients know you appreciate their trust. Click the link to shop: https://t.co/EcZIq42hGD pic.twitter.com/NtNJTga2PZ

— Whiteboard Promos (@WhiteboardPromo) November 20, 2018

from Twitter https://twitter.com/WhiteboardPromo

Whether it's making payments through an app or checking their balance on a laptop, technology in banking is changing how your customers live. Make sure they're set with a variety of mobile accessories! https://t.co/wH9dxa4Ii1 https://t.co/h5oWk8JbxH

Whether it's making payments through an app or checking their balance on a laptop, technology in banking is changing how your customers live. Make sure they're set with a variety of mobile accessories! https://t.co/wH9dxa4Ii1 pic.twitter.com/h5oWk8JbxH

— Whiteboard Promos (@WhiteboardPromo) November 15, 2018

from Twitter https://twitter.com/WhiteboardPromo

RT @SteveWoodburn: What Does Your Company Logo Say About Your Brand? https://t.co/juaPz5sPu8

What Does Your Company Logo Say About Your Brand? https://t.co/juaPz5sPu8

— Steve Woodburn (@SteveWoodburn) November 15, 2018

from Twitter https://twitter.com/WhiteboardPromo

Remember, #recognition is not one-size-fits all. Thought needs to go into what would be appreciated by the person being recognized. https://t.co/tjfvF6fkJB https://t.co/ry5PFMbxnW

Remember, #recognition is not one-size-fits all. Thought needs to go into what would be appreciated by the person being recognized. https://t.co/tjfvF6fkJB pic.twitter.com/ry5PFMbxnW

— Whiteboard Promos (@WhiteboardPromo) November 13, 2018

from Twitter https://twitter.com/WhiteboardPromo

RT @SteveWoodburn: What Does Your Company Logo Say About Your Brand? https://t.co/Rxm8l1m45l

What Does Your Company Logo Say About Your Brand? https://t.co/Rxm8l1m45l

— Steve Woodburn (@SteveWoodburn) November 12, 2018

from Twitter https://twitter.com/WhiteboardPromo

RT @TomMunns1: I can’t stop watching this. Dad of the year 😂👏🏻⚽️ https://t.co/iLvhDoiFyb

I can’t stop watching this. Dad of the year 😂👏🏻⚽️pic.twitter.com/iLvhDoiFyb

— Tom Munns (@TomMunns1) November 8, 2018

from Twitter https://twitter.com/WhiteboardPromo

RT @SteveWoodburn: Promotional Products Are Influential & a Strong Force for Branding | https://t.co/Agv4Dv5hOa

Promotional Products Are Influential & a Strong Force for Branding | https://t.co/Agv4Dv5hOa

— Steve Woodburn (@SteveWoodburn) November 8, 2018

from Twitter https://twitter.com/WhiteboardPromo

Want to celebrate your customers this holiday season? Reward those longtime customers for their loyalty with a #ThankYou gift! https://t.co/IgQmeCKIo5 https://t.co/eiyNGrotOM

Want to celebrate your customers this holiday season? Reward those longtime customers for their loyalty with a #ThankYou gift! https://t.co/IgQmeCKIo5 pic.twitter.com/eiyNGrotOM

— Whiteboard Promos (@WhiteboardPromo) November 8, 2018

from Twitter https://twitter.com/WhiteboardPromo

Have the opportunity to visit companies during open enrollment or employee events? Don't let these prospective customers walk away empty handed! Check out these #promos today. https://t.co/RE5QukiXcT https://t.co/0weJl3IESE

Have the opportunity to visit companies during open enrollment or employee events? Don't let these prospective customers walk away empty handed! Check out these #promos today. https://t.co/RE5QukiXcT pic.twitter.com/0weJl3IESE

— Whiteboard Promos (@WhiteboardPromo) November 7, 2018

from Twitter https://twitter.com/WhiteboardPromo

RT @SteveWoodburn: A brand is what consumers, partners, and employees invest in and support https://t.co/3ONSUhZmEz Is your brand worthy of such support?

A brand is what consumers, partners, and employees invest in and support https://t.co/3ONSUhZmEz Is your brand worthy of such support?

— Steve Woodburn (@SteveWoodburn) November 7, 2018

from Twitter https://twitter.com/WhiteboardPromo

@CowieRobin That is just a bit shy of NC-17... ha

That is just a bit shy of NC-17... ha

— Whiteboard Promos (@WhiteboardPromo) November 6, 2018

from Twitter https://twitter.com/WhiteboardPromo

A classic pen and planner still has a place in 2018, making them a great #promo option. https://t.co/SCpjeN8Pg6 https://t.co/SUAJTwqDOG

A classic pen and planner still has a place in 2018, making them a great #promo option. https://t.co/SCpjeN8Pg6 pic.twitter.com/SUAJTwqDOG

— Whiteboard Promos (@WhiteboardPromo) November 6, 2018

from Twitter https://twitter.com/WhiteboardPromo

@PKennedy_ASI @PromoKitchen @licensetoswag The handwritten note is an awesome tool as it is so seldomly received. I love em and send them regularly.

The handwritten note is an awesome tool as it is so seldomly received. I love em and send them regularly.

— Whiteboard Promos (@WhiteboardPromo) October 31, 2018

from Twitter https://twitter.com/WhiteboardPromo

@PromoKitchen Q5 - absolutely! Be it monetary, a trip or something frivolous, setting a tangible mark deserves it. I met a goal last year and gave myself an award - silly but made me@feel good

Q5 - absolutely! Be it monetary, a trip or something frivolous, setting a tangible mark deserves it. I met a goal last year and gave myself an award - silly but made me@feel good

— Whiteboard Promos (@WhiteboardPromo) October 31, 2018

from Twitter https://twitter.com/WhiteboardPromo

RT @SteveWoodburn: Four Tips for Gutsy Branding: How to Make Your Business Stand Out - https://t.co/aNoqBCyoZh

Four Tips for Gutsy Branding: How to Make Your Business Stand Out - https://t.co/aNoqBCyoZh

— Steve Woodburn (@SteveWoodburn) October 8, 2018

from Twitter https://twitter.com/WhiteboardPromo

RT @SteveWoodburn: Innovate or Die https://t.co/VoWPfvHY4B New generations have always brought with them new ways of doing things

Innovate or Die https://t.co/VoWPfvHY4B New generations have always brought with them new ways of doing things

— Steve Woodburn (@SteveWoodburn) September 22, 2018

from Twitter https://twitter.com/WhiteboardPromo

Custom pop up canopy tent in action!

I do love it when a plan comes together, and this custom pop up canopy tent came out fantastic. 

Dye sublimated all-over graphics, factory direct in 14 days, this custom canopy looks like a million bucks.  Talk about a statement at any event, canopies are ideal #brandextenders for your next event.

Cool idea to make your event ticket a slap can cooler! A fun, unique way to use #brandextenders @ Chamblee, Georgia https://t.co/pIEwinmXxR

Cool idea to make your event ticket a slap can cooler! A fun, unique way to use #brandextenders @ Chamblee, Georgia https://t.co/pIEwinmXxR

— Whiteboard Promos (@WhiteboardPromo) September 20, 2018

from Twitter https://twitter.com/WhiteboardPromo

It's Outdoor Event season!

Football is in high gear now, despite the heat here in the South.  But believe me, that doesn't stop the tailgaters from laying out impressive displays of Fan-friendly awesomeness on Saturdays and Sundays.  The Fall also brings on the Event season, with Church festivals, community events and Outdoor music venues having vendor showcases every weekend.

That means you have to have your Brand front and center on your event gear! 

Custom event displays

Custom pop up canopy tents are the perfect footprint for any event, they are quick to assemble and take down and with a full coverage dye sublimation - you have a massive display area for your branding.  Pair that with custom table covers and you will be the envy of the tailgate!  #brandextenders

Custom table covers

Get ready for the Fall with #brandextenders from Whiteboard Promotions! https://t.co/F0ngSvExkL

Get ready for the Fall with #brandextenders from Whiteboard Promotions!https://t.co/F0ngSvExkL

— Whiteboard Promos (@WhiteboardPromo) September 4, 2018

from Twitter https://twitter.com/WhiteboardPromo

It's time to start thinking awareness y'all, do you have all the pink you can stand? October is Breast Cancer Awareness month, support the survivors and raise awareness with cause related #brandextenders https://t.co/k4AZpHESrg

It's time to start thinking awareness y'all, do you have all the pink you can stand? October is Breast Cancer Awareness month, support the survivors and raise awareness with cause related #brandextendershttps://t.co/k4AZpHESrg

— Whiteboard Promos (@WhiteboardPromo) August 29, 2018

from Twitter https://twitter.com/WhiteboardPromo

@CowieRobin Can’t wait to play, great job to all!

Can’t wait to play, great job to all!

— Whiteboard Promos (@WhiteboardPromo) August 16, 2018

from Twitter https://twitter.com/WhiteboardPromo

Old school mailers do work, I got this one yesterday and it was opened unlike the rest of the mail. Add fun #brandextenders to keep your name out there. @ Lilburn, Georgia https://t.co/Svr1Ady49L

Old school mailers do work, I got this one yesterday and it was opened unlike the rest of the mail. Add fun #brandextenders to keep your name out there. @ Lilburn, Georgia https://t.co/Svr1Ady49L

— Whiteboard Promos (@WhiteboardPromo) August 14, 2018

from Twitter https://twitter.com/WhiteboardPromo

RT @business: Here's how America uses its land https://t.co/zOBvaU73YC

Here's how America uses its land https://t.co/zOBvaU73YC

— Bloomberg (@business) August 12, 2018

from Twitter https://twitter.com/WhiteboardPromo

RT @SteveWoodburn: Storytelling, Video and AR https://t.co/tWjnfiKCOm What Are The Top Five Social Media Trends Of 2018?

Storytelling, Video and AR https://t.co/tWjnfiKCOm What Are The Top Five Social Media Trends Of 2018?

— Steve Woodburn (@SteveWoodburn) August 10, 2018

from Twitter https://twitter.com/WhiteboardPromo

@PromoKitchen A4 addendum: also don’t enter in to multi-year contracts that treat you as an indentured servant instead of a partner. Worst business decision I ever made. , in conjunction w/ following the big acct.

A4 addendum: also don’t enter in to multi-year contracts that treat you as an indentured servant instead of a partner. Worst business decision I ever made. , in conjunction w/ following the big acct.

— Whiteboard Promos (@WhiteboardPromo) August 8, 2018

from Twitter https://twitter.com/WhiteboardPromo

@PromoKitchen A4: Don’t follow the account, build a better portfolio

A4: Don’t follow the account, build a better portfolio

— Whiteboard Promos (@WhiteboardPromo) August 8, 2018

from Twitter https://twitter.com/WhiteboardPromo

What’s your desk like? I am sure it is has both old and new school #brandextenders on it! Don’t overlook the desk as a chance to get your brand out there! @ Lilburn, Georgia https://t.co/jdObtgXTdJ

What’s your desk like? I am sure it is has both old and new school #brandextenders on it! Don’t overlook the desk as a chance to get your brand out there! @ Lilburn, Georgia https://t.co/jdObtgXTdJ

— Whiteboard Promos (@WhiteboardPromo) August 8, 2018

from Twitter https://twitter.com/WhiteboardPromo

The secret sauce behind keeping you drink cold - copper. This shows how the bottles are constructed. #brandextenders #whiteboardpromos @ Nashville, Tennessee https://t.co/pnZkJtvh78

The secret sauce behind keeping you drink cold - copper. This shows how the bottles are constructed. #brandextenders #whiteboardpromos @ Nashville, Tennessee https://t.co/pnZkJtvh78

— Whiteboard Promos (@WhiteboardPromo) August 2, 2018

from Twitter https://twitter.com/WhiteboardPromo

It’s August, football is around the corner y’all. Start your tailgate promos right with branded cornhole boards. #brandextenders #whiteboardpromos @ Nashville, Tennessee https://t.co/GiDpdWviYT

It’s August, football is around the corner y’all. Start your tailgate promos right with branded cornhole boards. #brandextenders #whiteboardpromos @ Nashville, Tennessee https://t.co/GiDpdWviYT

— Whiteboard Promos (@WhiteboardPromo) August 1, 2018

from Twitter https://twitter.com/WhiteboardPromo

RT @SteveWoodburn: When Swag Goes Awry https://t.co/YnyuPm18sQ People Were Upset When They Didn't Get McDelivery Day Promo Products

When Swag Goes Awry https://t.co/YnyuPm18sQ People Were Upset When They Didn't Get McDelivery Day Promo Products

— Steve Woodburn (@SteveWoodburn) July 27, 2018

from Twitter https://twitter.com/WhiteboardPromo

School's in session! Get geared up with branded merch here. https://t.co/H3WcJEUPqk https://t.co/iqIzUwrNb2

School's in session! Get geared up with branded merch here.https://t.co/H3WcJEUPqk pic.twitter.com/iqIzUwrNb2

— Whiteboard Promos (@WhiteboardPromo) July 26, 2018

from Twitter https://twitter.com/WhiteboardPromo

RT @SteveWoodburn: 3 Ways Brands Are Using Virtual Reality Right Now - https://t.co/V18VJaMvOs

3 Ways Brands Are Using Virtual Reality Right Now - https://t.co/V18VJaMvOs

— Steve Woodburn (@SteveWoodburn) July 26, 2018

from Twitter https://twitter.com/WhiteboardPromo

RT @SteveWoodburn: 5 Brand Storytelling Tactics That Will Help Inspire Your Next Big Idea : https://t.co/KjNozmOWQD

5 Brand Storytelling Tactics That Will Help Inspire Your Next Big Idea : https://t.co/KjNozmOWQD

— Steve Woodburn (@SteveWoodburn) July 25, 2018

from Twitter https://twitter.com/WhiteboardPromo

My cousin is rocking it with the Old Spice stuff, PO PO PO PO PO PO power! #oldspice https://t.co/dGYsmNdkb2

My cousin is rocking it with the Old Spice stuff, PO PO PO PO PO PO power! #oldspice https://t.co/dGYsmNdkb2

— Whiteboard Promos (@WhiteboardPromo) July 20, 2018

from Twitter https://twitter.com/WhiteboardPromo

RT @SteveWoodburn: 5 Branding Tips If You're an Entrepreneur on a Budget : https://t.co/iVzsARON76

5 Branding Tips If You're an Entrepreneur on a Budget : https://t.co/iVzsARON76

— Steve Woodburn (@SteveWoodburn) July 17, 2018

from Twitter https://twitter.com/WhiteboardPromo

Upgrade your brand-look today with new apparel solutions that reflect you! From corporate casual to the tried-and-true white tee, we can create the look that extends your brand. https://t.co/t7j8YhEGVY https://t.co/o69kEzZHaQ

Upgrade your brand-look today with new apparel solutions that reflect you! From corporate casual to the tried-and-true white tee, we can create the look that extends your brand. https://t.co/t7j8YhEGVY pic.twitter.com/o69kEzZHaQ

— Whiteboard Promos (@WhiteboardPromo) July 11, 2018

from Twitter https://twitter.com/WhiteboardPromo

RT @SteveWoodburn: Blogging, Copywriting & Articles https://t.co/yzkRwnVt7z How to Make Money as a Writer | Infographic

Blogging, Copywriting & Articles https://t.co/yzkRwnVt7z How to Make Money as a Writer | Infographic

— Steve Woodburn (@SteveWoodburn) July 9, 2018

from Twitter https://twitter.com/WhiteboardPromo

RT @SteveWoodburn: Will Smith Using West Philly Mural to Raise Money for Schoolchildren by Selling Promo Products : https://t.co/lnUmhaEs6s

Will Smith Using West Philly Mural to Raise Money for Schoolchildren by Selling Promo Products : https://t.co/lnUmhaEs6s

— Steve Woodburn (@SteveWoodburn) July 9, 2018

from Twitter https://twitter.com/WhiteboardPromo

So we blew up some stuff last night and had a grand old time. And today... do we have a trade show coming up? Yes, the fall season is fast upon us, look here for some new ideas, from display space, to apparel, to those arm-dragger giveaways!

So we blew up some stuff last night and had a grand old time. And today... do we have a trade show coming up? Yes, the fall season is fast upon us, look here for some new ideas, from display space, to apparel, to those arm-dragger giveaways!

— Whiteboard Promos (@WhiteboardPromo) July 5, 2018

from Twitter https://twitter.com/WhiteboardPromo

No better use of branded merch than at the beach. The custom hat is much needed today, the beer coolie, well... self explanatory. @ The Beach-Isle Of Palms https://t.co/rfLKs0G11M

No better use of branded merch than at the beach. The custom hat is much needed today, the beer coolie, well... self explanatory. @ The Beach-Isle Of Palms https://t.co/rfLKs0G11M

— Whiteboard Promos (@WhiteboardPromo) July 1, 2018

from Twitter https://twitter.com/WhiteboardPromo

RT @CNBC: Customer loyalty depends on more than free shipping. State of Pay explores the 4 pillars of loyalty to increase customer lifetime value. @Synchrony #ad #stateofpay https://t.co/sQUzCYBXKD

Customer loyalty depends on more than free shipping. State of Pay explores the 4 pillars of loyalty to increase customer lifetime value. @Synchrony #ad #stateofpay https://t.co/sQUzCYBXKD

— CNBC (@CNBC) June 25, 2018

from Twitter https://twitter.com/WhiteboardPromo

Keep your summer going with fashion forward merch! Wear your brand out on shirts that last when the sun and fun fade. @ Lilburn, Georgia https://t.co/OtNQK1NDeP

Keep your summer going with fashion forward merch! Wear your brand out on shirts that last when the sun and fun fade. @ Lilburn, Georgia https://t.co/OtNQK1NDeP

— Whiteboard Promos (@WhiteboardPromo) June 26, 2018

from Twitter https://twitter.com/WhiteboardPromo

Rock your apparel this summer with fashion forward merch! Vintage looks, athletic cuts, and all around cool t-shirts are the styles of the summer, check out our selections of fashion apparel to showcase your brand. https://t.co/Pn0QbFH7Bz https://t.co/lrtKWjCSax

Rock your apparel this summer with fashion forward merch! Vintage looks, athletic cuts, and all around cool t-shirts are the styles of the summer, check out our selections of fashion apparel to showcase your brand.https://t.co/Pn0QbFH7Bz pic.twitter.com/lrtKWjCSax

— Whiteboard Promos (@WhiteboardPromo) June 26, 2018

from Twitter https://twitter.com/WhiteboardPromo

RT @hootsuite: Building your social media strategy? Follow these 6 essential steps: https://t.co/H33msujGrJ https://t.co/IcAlF6m5jA

Building your social media strategy? Follow these 6 essential steps: https://t.co/H33msujGrJ pic.twitter.com/IcAlF6m5jA

— Hootsuite (@hootsuite) June 25, 2018

from Twitter https://twitter.com/WhiteboardPromo

Custom products done quickly out of China, we… https://t.co/Q0IjNzj63A

Custom products done quickly out of China, we… https://t.co/Q0IjNzj63A

— Whiteboard Promos (@WhiteboardPromo) June 20, 2018

from Twitter https://twitter.com/WhiteboardPromo

Love these tips https://t.co/ro4feLBexp

Love these tips https://t.co/ro4feLBexp

— Whiteboard Promos (@WhiteboardPromo) June 19, 2018

from Twitter https://twitter.com/WhiteboardPromo

RT @SteveWoodburn: Think IHOb Is Bad? https://t.co/XZcsJ2Xfuq 4 Other Brands That Tried to Change Their Name With Less Than Stellar Results

Think IHOb Is Bad? https://t.co/XZcsJ2Xfuq 4 Other Brands That Tried to Change Their Name With Less Than Stellar Results

— Steve Woodburn (@SteveWoodburn) June 14, 2018

from Twitter https://twitter.com/WhiteboardPromo

I have to say, this guy is now my hero... https://t.co/o6nqercdrm

I have to say, this guy is now my hero... https://t.co/o6nqercdrm

— Whiteboard Promos (@WhiteboardPromo) June 11, 2018

from Twitter https://twitter.com/WhiteboardPromo

RT @SteveWoodburn: What Form of Advertising Do People Still React To? https://t.co/POQvcf7q6o Direct Mail Still Works, Especially if it's Lumpy

What Form of Advertising Do People Still React To? https://t.co/POQvcf7q6o Direct Mail Still Works, Especially if it's Lumpy

— Steve Woodburn (@SteveWoodburn) June 11, 2018

from Twitter https://twitter.com/WhiteboardPromo

@jamiedupree Well done Cox Media and welcome back Jamie! That is how a company should treat an employee, thanks for providing such a great model for businesses!

Well done Cox Media and welcome back Jamie! That is how a company should treat an employee, thanks for providing such a great model for businesses!

— Whiteboard Promos (@WhiteboardPromo) June 11, 2018

from Twitter https://twitter.com/WhiteboardPromo

You can smoke it, you just can't wear or write with it. Canada bans Pot swag. https://t.co/8IMJEFmPTm

You can smoke it, you just can't wear or write with it. Canada bans Pot swag. https://t.co/8IMJEFmPTm

— Whiteboard Promos (@WhiteboardPromo) June 5, 2018

from Twitter https://twitter.com/WhiteboardPromo

@PromoKitchen Q7:A7 - I see more price shopping as Gen Z enters and bases purchases off of online views. That being said, the solutions-based Dist. will succeed long term as buyers switch from online to accountability partners. Young buyers will get burned w/ BelPromo/algorithm sellers

Q7:A7 - I see more price shopping as Gen Z enters and bases purchases off of online views. That being said, the solutions-based Dist. will succeed long term as buyers switch from online to accountability partners. Young buyers will get burned w/ BelPromo/algorithm sellers

— Whiteboard Promos (@WhiteboardPromo) May 31, 2018

from Twitter https://twitter.com/WhiteboardPromo

@PromoKitchen Q6:A6 -Prime has done well with Jetline, in fact their service is better than Prime’s ever was. They also have faltered with their merge w/ Alpha, no value to hardgoods & it was only a value play for Alpha investors

Q6:A6 -Prime has done well with Jetline, in fact their service is better than Prime’s ever was. They also have faltered with their merge w/ Alpha, no value to hardgoods & it was only a value play for Alpha investors

— Whiteboard Promos (@WhiteboardPromo) May 31, 2018

from Twitter https://twitter.com/WhiteboardPromo

@PromoKitchen Q5:A5 - in certain areas it helps you stand out - Fossa Apparel or Xpres who do one category really well helps win biz. You aren’t showing the same PCNA product that the onliners have

Q5:A5 - in certain areas it helps you stand out - Fossa Apparel or Xpres who do one category really well helps win biz. You aren’t showing the same PCNA product that the onliners have

— Whiteboard Promos (@WhiteboardPromo) May 31, 2018

from Twitter https://twitter.com/WhiteboardPromo

@PromoKitchen Q4:A4 - area and multi-line reps are key to keeping issues and concerns top of mind. Leveraging buying power is also a plus. With supplier mergers it is now more important than ever to align w/ a buying group or consortium as the “Mom & pop” shops are being forced out

Q4:A4 - area and multi-line reps are key to keeping issues and concerns top of mind. Leveraging buying power is also a plus. With supplier mergers it is now more important than ever to align w/ a buying group or consortium as the “Mom & pop” shops are being forced out

— Whiteboard Promos (@WhiteboardPromo) May 31, 2018

from Twitter https://twitter.com/WhiteboardPromo

@PromoKitchen Q2:A2 - again, service goes to pot. They get strung out with too many product lines and no real print integration. Deliveries and quality control go downhill. #Promochat

Q2:A2 - again, service goes to pot. They get strung out with too many product lines and no real print integration. Deliveries and quality control go downhill. #Promochat

— Whiteboard Promos (@WhiteboardPromo) May 31, 2018

from Twitter https://twitter.com/WhiteboardPromo

@PromoKitchen Q1:A1 - time to look elsewhere for a few months. Customer service is the first thing to go on the tank - a la Norwood, Bullet, Hit to name a few. #promochat

Q1:A1 - time to look elsewhere for a few months. Customer service is the first thing to go on the tank - a la Norwood, Bullet, Hit to name a few. #promochat

— Whiteboard Promos (@WhiteboardPromo) May 31, 2018

from Twitter https://twitter.com/WhiteboardPromo

Summer is here, and so is outdoor fun. Get out and soak up the sun, play some tunes, and keep your drinks cold with Koozie! https://t.co/jEVc8abubN https://t.co/vznAu8PRK8

Summer is here, and so is outdoor fun. Get out and soak up the sun, play some tunes, and keep your drinks cold with Koozie!https://t.co/jEVc8abubN pic.twitter.com/vznAu8PRK8

— Whiteboard Promos (@WhiteboardPromo) May 30, 2018

from Twitter https://twitter.com/WhiteboardPromo

Journals with tip-in pages, a great way to get… https://t.co/DyI9qUfovt

Journals with tip-in pages, a great way to get… https://t.co/DyI9qUfovt

— Whiteboard Promos (@WhiteboardPromo) May 30, 2018

from Twitter https://twitter.com/WhiteboardPromo

RT @SteveWoodburn: While BBQ's & Cookouts Are Great...https://t.co/SmHPbb8D16 Don't Forget What Memorial Day is Really About!

While BBQ's & Cookouts Are Great...https://t.co/SmHPbb8D16 Don't Forget What Memorial Day is Really About!

— Steve Woodburn (@SteveWoodburn) May 28, 2018

from Twitter https://twitter.com/WhiteboardPromo

Keep your employees committed to your success with these employee engagement ideas https://t.co/LMUc4EwoME https://t.co/FbY51M9hzb

Keep your employees committed to your success with these employee engagement ideashttps://t.co/LMUc4EwoME pic.twitter.com/FbY51M9hzb

— Whiteboard Promos (@WhiteboardPromo) May 23, 2018

from Twitter https://twitter.com/WhiteboardPromo

RT @SteveWoodburn: What Happens When People and Companies Are Both Just ‘Brands’? https://t.co/gqQrTnxejm

What Happens When People and Companies Are Both Just ‘Brands’? https://t.co/gqQrTnxejm

— Steve Woodburn (@SteveWoodburn) May 15, 2018

from Twitter https://twitter.com/WhiteboardPromo

Great time at Reinhardt University’s golf tournament this week. Golfers went… https://t.co/VO6YPZoieb

Great time at Reinhardt University’s golf tournament this week. Golfers went… https://t.co/VO6YPZoieb

— Whiteboard Promos (@WhiteboardPromo) May 3, 2018

from Twitter https://twitter.com/WhiteboardPromo

Brands need to pull away from the ole Powerpoint and create relatable experiences through stories. Great article on the power of narrative https://t.co/Cqtef9Ou53 https://t.co/PwSYy0micG

Brands need to pull away from the ole Powerpoint and create relatable experiences through stories. Great article on the power of narrative https://t.co/Cqtef9Ou53 https://t.co/PwSYy0micG

— Whiteboard Promos (@WhiteboardPromo) May 1, 2018

from Twitter https://twitter.com/WhiteboardPromo

Promo Products as a complement to your digital strategy

We all want more clicks, likes and traffic.  Companies have invested heavily in to the digital marketplace to build brand ambassadors and drive revenue to the extent that traditional Ad spending - T.V., print, etc - has been pushed aside for digital content and social media responses.

I would contest that digital-centric marketing can be pushed to higher levels by mixing in message builders such as promotional products to help drive business.  Look to bloggers as a perfect example of how brands have leveraged branded items to push recognition through blog programs.  My wife is the epitome of this, her website www.missinformationblog.com was built as a recipe/DIY site that made recommendations and reviews of certain things.

Brands would send branded merchandise to her as a thank you gift or an invitation to check out their products - and drive viewers back to their sites.  Recommendation selling in the consumer products industry has increased due to mixing promo with digital to increase sales.

Want to blow up a hashtag - try a T-Shirt, you get a walking billboard for your brand and it's message.  Better yet, post to Instagram someone wearing your hashtag shirt in public, then you have something cool.

Don't forget branded items folks - remember that you can't keep a banner advertisement on someone's desk every day to remind them of your awesomeness!  For more info, check out this article in Forbes on Promo Items:

It's outdoor event time y'all! Gear up with this planning guide https://t.co/4pse8UqXA2 https://t.co/IO14N2tToD

It's outdoor event time y'all! Gear up with this planning guide https://t.co/4pse8UqXA2 pic.twitter.com/IO14N2tToD

— Whiteboard Promos (@WhiteboardPromo) April 12, 2018

from Twitter https://twitter.com/WhiteboardPromo

Bring the new and now to your brand with great branded apparel and merch ideas! https://t.co/nt6aI8LiAO https://t.co/DS5wWaFG1d

Bring the new and now to your brand with great branded apparel and merch ideas!https://t.co/nt6aI8LiAO pic.twitter.com/DS5wWaFG1d

— Whiteboard Promos (@WhiteboardPromo) April 9, 2018

from Twitter https://twitter.com/WhiteboardPromo

@ckhorowitz @loves2bmom5 @iowahawkblog A Friendly Fribble chocolate milkshake

A Friendly Fribble chocolate milkshake

— Whiteboard Promos (@WhiteboardPromo) March 28, 2018

from Twitter https://twitter.com/WhiteboardPromo

Whiteboard Promotions representing at the St. John Neumann Crusader golf tournament this… https://t.co/SKMSHixtJX

Whiteboard Promotions representing at the St. John Neumann Crusader golf tournament this… https://t.co/SKMSHixtJX

— Whiteboard Promos (@WhiteboardPromo) March 27, 2018

from Twitter https://twitter.com/WhiteboardPromo

RT @Inc: A simple analogy to explain the difference between marketing, advertising, and branding https://t.co/O6QNjYtvcs

A simple analogy to explain the difference between marketing, advertising, and branding https://t.co/O6QNjYtvcs

— Inc. (@Inc) March 26, 2018

from Twitter https://twitter.com/WhiteboardPromo

RT @ZenYinger: 9 steps that go into creating a personal #branding strategy. ~ @larrykim https://t.co/pPGeUXD4IP

9 steps that go into creating a personal #branding strategy. ~ @larrykim pic.twitter.com/pPGeUXD4IP

— Zen Yinger (@ZenYinger) March 27, 2018

from Twitter https://twitter.com/WhiteboardPromo

Now we’re talking... @ Crawfish Shack Seafood https://t.co/ezRdixoWtu

Now we’re talking... @ Crawfish Shack Seafood https://t.co/ezRdixoWtu

— Whiteboard Promos (@WhiteboardPromo) March 23, 2018

from Twitter https://twitter.com/WhiteboardPromo

It's always a great day when you're golfing, or at least looking the part. Whether you're Tiger Woods or Carl Spackler, wear your brand out with great gear. We've got you covered, be it for business golf or full tournaments. https://t.co/1704ByLMb4 https://t.co/5Z7Jx99R9O

It's always a great day when you're golfing, or at least looking the part.  Whether you're Tiger Woods or Carl Spackler, wear your brand out with great gear.  We've got you covered, be it for business golf or full tournaments. https://t.co/1704ByLMb4 https://t.co/5Z7Jx99R9O

— Whiteboard Promos (@WhiteboardPromo) March 15, 2018

from Twitter https://twitter.com/WhiteboardPromo

Crazy pick I know https://t.co/1VYgZB0v41 https://t.co/fOxtt3oyJK

Crazy pick I know https://t.co/1VYgZB0v41 pic.twitter.com/fOxtt3oyJK

— Whiteboard Promos (@WhiteboardPromo) March 14, 2018

from Twitter https://twitter.com/WhiteboardPromo

Get ready for your next golf tournament! A tournament is a fantastic fundraising event and can help strengthen business relationships - if you don't win that is... Build your amazing golf tournament with this helpful planning guide https://t.co/iuoDlGRS7o https://t.co/yqCW46LAcZ

Get ready for your next golf tournament! A tournament is a fantastic fundraising event and can help strengthen business relationships - if you don't win that is... Build your amazing golf tournament with this helpful planning guidehttps://t.co/iuoDlGRS7o pic.twitter.com/yqCW46LAcZ

— Whiteboard Promos (@WhiteboardPromo) March 7, 2018

from Twitter https://twitter.com/WhiteboardPromo

The Taxman Cometh... for your Bobbleheads?

Bobblehead night at the ballpark, a timeless tradition in baseball - and one that draws the crowds.  I remember going to collect bobbleheads of my beloved Red Sox favorites, it's as American as a hot dog and beer at a ballgame.

Baseball teams use these and other promotional items as attendance drivers, as do many other businesses do for gift-with-purchase programs.  Most of the time, the item cost is amortized in to the ticket or product sell price, so that when the consumer makes a purchase of said ticket/product, they also get the promotional item.  However, the state of Ohio contends that these are not part of the ticket price as that price doesn't change throughout the year.  This Ohio state board of Tax Appeals agreed with the state, and this issue is now at the Ohio Supreme Court.

Yes, we're talking about bobbleheads, however this case presents a large potential issue in regards to all gift-with-purchase programs - should the promotional giveaway be taxable?  Many companies across several industries rely on these type of programs to drive revenue.  Should the giveaway item become a taxable entity, the fallout would be damaging on several levels.

Talk about a wobbly situation (sorry, had to do it..)  For more, Read Here!

@PromoKitchen A2: I believe consistency helps - all sampling & gifts get creative packaging from us & clients see the value. Event-promotion is key to pkg up sell

A2: I believe consistency helps - all sampling & gifts get creative packaging from us & clients see the value. Event-promotion is key to pkg up sell

— Whiteboard Promos (@WhiteboardPromo) February 14, 2018

from Twitter https://twitter.com/WhiteboardPromo

Ugh! That groundhog says more winter?!!! That means more colds, flu and employee sick days. Look to motivate your employees with wellness programs designed for healthy living. https://t.co/iqWCzXvPnG https://t.co/PK2bzODrqP

Ugh! That groundhog says more winter?!!! That means more colds, flu and employee sick days. Look to motivate your employees with wellness programs designed for healthy living. https://t.co/iqWCzXvPnG pic.twitter.com/PK2bzODrqP

— Whiteboard Promos (@WhiteboardPromo) February 2, 2018

from Twitter https://twitter.com/WhiteboardPromo

Old Spice bringing the Swagger to Sports!

My boys give me a hard time about using Old Spice, with the emphasis being on the "old" portion!  But, let's face it, the brand our Fathers used has upped its game.

The ad campaigns and collateral that their creative agency Wieden + Kennedy have brought to the table has driven awareness and buzz to Old Spice.  Moreover, the brand has been able to reach a younger audience, thereby increasing the marketplace. How's that for Po Po Po Power! (insert Terry Crews commercial and whistle here)

Nowadays, you'll see that Old Spice has brought it's brand flavor to the hardwood courts of NCAA basketball with it's Sweat Mop Boys play on the 80's pop band name Sweatshop Boys.

Sweat Mop Boys

Utilizing custom branded t-shirts, oversized deodorant stick replicas, and custom displays, Old Spice has been taking sports integration to a new level of engagement.  I do have a personal affinity with the brand as it's my own cousin who is one of the creative wizards behind it - Matt Sorrell, proud of ya! 

Watch the Sweat Mop Boys in action here!

Can’t bring a cooler to the course? Not so fast my friend. This fits in your bag - and beer is… https://t.co/mP0DmiAPpp

Can’t bring a cooler to the course? Not so fast my friend. This fits in your bag - and beer is… https://t.co/mP0DmiAPpp

— Whiteboard Promos (@WhiteboardPromo) January 28, 2018

from Twitter https://twitter.com/WhiteboardPromo

Tournament packs for your next golf event. Great for when you want to do a shopping spree store… https://t.co/YndEeoHAYK

Tournament packs for your next golf event. Great for when you want to do a shopping spree store… https://t.co/YndEeoHAYK

— Whiteboard Promos (@WhiteboardPromo) January 28, 2018

from Twitter https://twitter.com/WhiteboardPromo

It's a bag, don't judge... How tote bags become status symbols

Look in your closet, and you are bound to find several styles and types of totes.  From the standard non-woven grocery tote, to old-school canvas, to now custom washable paper grocery bags,  we all use them for some way, shape or form.

Brands have realized that custom bags are fantastic walking billboards that are ideal brand extenders.  Moreover, they have realized that a bag which is unique and aligned with their brand direction can quickly become the "it" status item to have, bringing additional value and exposure. 

Custom Bags and Totes

Retail has leveraged tote bags to promote brand loyalty and define their customer base, thus generating buzz.  For brands looking to create a personality, edgy designs or colors will make you stand out in the crowd.  

Check out this article on how tote bags are becoming status symbols for brands.  And if you are looking to extend and personalize your brand through custom tote bags, check us out at Whiteboard Promotions!

Small Biz ideas to promote your brand - hint, this is one of em!

Small business has it rough, let's face it.  Usually it's a skeleton crew - usually one person - who wears ALL the hats trying to get that ball rolling downhill.  I know, it's not easy, heck I'm pushing that sucker myself.

It's especially difficult when small businesses are trying to get a little publication online to drive traffic.  Here are a few ideas that I have also implemented (hence my typing here) which have helped traffic and local notoriety for my business - and can for you this year.

25 ways to promote your Brand

Remember to start locally to grow in your SEO and PR efforts. And always include branded items to extend your reach through Whiteboard Promotions!

Can a promo product define a movement?

Yes, I know, weird question right.  Of course not, there has to be a brand message and a campaign to spread that message dummy.

All of that is true, however I would argue that the right promotional product can bring a personal element to a movement to such an extent, that the product is the driver of the message.  People forget that promotional products have a large impression ratio - think. about walking billboards, i.e. T-shirts as a prime example of wearing your brand out.

Live Strong

Lance Armstrong created this non-profit in 1997 to support people affected by cancer.  Armstrong, a cancer survivor and professional cyclist worked with Nike in 2004 to raise money and brand awareness for cancer patients.

A simple silicone bracelet went on to sell through 80 million bracelets, and Live Strong has become synonymous with healthy living and personal strength.  The simple bracelet has gone on to raise funds for hundreds of organizations and causes - as a symbol of strength, perseverance and in my case, a reminder to Pay It Forward.

MAGA

As some say, don't hate the player, hate the game.  Well, when it comes to the 45th President of the United States, that statement doesn't often hold water as he is the most controversial President in our lifetime.  That doesn't discount that he took a simple phrase, Make America Great Again in to a marketing powerhouse - all driven by a simple, red hat.  The hat quickly became an iconic promo product for Trump supporters, and the visual symbol of his entire campaign.  A simple red cap that literally was picked because it fit the President's head the best, defined his campaign and now his administration.

Your brand can be personalized by the right promotional item, let Whiteboard Promotions extend your brand's reach through branded items that define your brand.

Custom Washable paper bags - what?!!!

Yes, it's out there y'all. A heavy duty paper bag that is not only customizable - but washable to boot!

Custom Washable paper bag

Great concept for any Earth Day or eco-friendly green promotion, these can be custom decorated in one or full color printing, making this an ideal product for grocery chains, fundraisers or spring recycling events.  

Check them out at Whiteboard Promotions!

Custom washable paper grocery bags - what?!! Great bags for any green promotion. https://t.co/pWQ91b1Tp2 https://t.co/6lKwTEh28d

Custom washable paper grocery bags - what?!! Great bags for any green promotion.https://t.co/pWQ91b1Tp2 pic.twitter.com/6lKwTEh28d

— Whiteboard Promos (@WhiteboardPromo) January 22, 2018

from Twitter https://twitter.com/WhiteboardPromo

End of a trade show, this doesn’t stink... wait by on friends to stop achmoozing @ Venetian… https://t.co/Eotkt2SZHC

End of a trade show, this doesn’t stink... wait by on friends to stop achmoozing @ Venetian… https://t.co/Eotkt2SZHC

— Whiteboard Promos (@WhiteboardPromo) January 19, 2018

from Twitter https://twitter.com/WhiteboardPromo

Be a Trade Show Pro

Let's face it, the next three months are a straight sprint with back to back shows a norm.  Getting all the critical elements together is a challenge for any seasoned pro, so we've come up with your guide to keeping it all straight - from long term planning ideas to the "Oh man, do we have any booth giveaways?" to make your life a bit easier for 2018.

We can help in every step of the process - from booth design, table covers, booth apparel, giveways, and incentive items. Let us help get it all together for you at Whiteboard Promotions.

Add this handy planning guide to your arsenal to make your trade show season awesome!

Planning Guide

PPAI Show in Vegas baby! https://t.co/e1WMgQ7RuD

PPAI Show in Vegas baby! https://t.co/e1WMgQ7RuD

— Whiteboard Promos (@WhiteboardPromo) January 16, 2018

from Twitter https://twitter.com/WhiteboardPromo

RT @timpenrod: Using a personal brand to drive business is something too often overlooked. A great example of doing it well is @JohnLegere of T-Mobile. This article has great tips for using personal brands: I Use My Personal Brand to Drive Revenue. You Can Too. https://t.co/bpvUL4hRZb

Using a personal brand to drive business is something too often overlooked. A great example of doing it well is @JohnLegere of T-Mobile. This article has great tips for using personal brands: I Use My Personal Brand to Drive Revenue. You Can Too. https://t.co/bpvUL4hRZb

— Tim Penrod (@timpenrod) January 15, 2018

from Twitter https://twitter.com/WhiteboardPromo

Tale of two Brand Pimps

Giving your brand a personality is an important aspect of your marketing mix.  A brand has to be able to relate on a human level to establish trust and long-term value with your customer base.  Big brands such as Coca-Cola, McDonald's, Budweiser and Disney have excelled in extending their brand to  a personal level.  Whether it's what you ask for in the South when wanting soda, Ronald and Mickey, or the beloved Clydesdales, brands that achieve a personality are winning the game.

However, there are some Brands where it may be better if the stuck to product development than going over the top with brand personalization.  Lately, two individuals have been pimping their brands in colorful - and in one case outrageous - ways.

LaVar Ball and the Big Baller Brand

Let's face it, we all have the ability to be that Soccer Mom or loud Sports Dad - I am well aware of my reputation with both of my boys!  But LaVar Ball makes me look like a saint when it comes to his boys and the Big Baller Brand.

He's brash, loud, obnoxious, completely loyal to his sons, and an outspoken Brand ambassador.  He should be, he created it!  Unfortunately, the Big Baller Brand is basically that, a tagline brand as their products - basketball shoes and sportswear - have been underwhelming and the company has been given an F by the Better Business Bureau.  Don't say that to LaVar though, as he stays true to his brand better than anyone - just that he should have paid more attention to the product line and delivery instead of pimping his company and his sons' basketball skills.

John Legere and T-Mobile

As opposed to the BBB legend LaVar Ball, John Legere is colorful in his own way, literally.  The T-Mobile CEO bleeds his company's Magenta brand color with everything that he has.  He has mastered the ability to blend promo products in to marketing mix, leveraging magenta-colored branded items in his social media posts, using promo products as motivators to employees and gifts to customers for loyalty.  He has created a persona that typifies T-Mobile's mission as a wireless disruptor - and its CEO is the epitome of that personality.  He's brash, exciting, apparently a cook, and all-in on brand extension - fun to watch and follow online

The lesson is that you can be an asset to your Brand's messaging as John Legere continues to do, or with your personality traits, tarnish an aspiring brand with an over-the-top and abrasive style.  Stay true to your message and utilize promo products to extend your reach on a one-to-one basis with your customers, employees and stakeholders. 

For more ideas about how to implement promo items in to your branding programs, go to Whiteboard Promotions.

New product line - custom washable paper grocery bags at https://t.co/tTZZG5VE6L https://t.co/J8PfHDjBuu

New product line - custom washable paper grocery bags at https://t.co/tTZZG5VE6L http://pic.twitter.com/J8PfHDjBuu

— Whiteboard Promos (@WhiteboardPromo) January 15, 2018

from Twitter https://twitter.com/WhiteboardPromo

How a brand ambassador can make or break your Brand. A tale of two CEO's. https://t.co/eLWu0PBkLU https://t.co/VYFkHjEKCh

How a brand ambassador can make or break your Brand. A tale of two CEO's.https://t.co/eLWu0PBkLU http://pic.twitter.com/VYFkHjEKCh

— Whiteboard Promos (@WhiteboardPromo) January 15, 2018

from Twitter https://twitter.com/WhiteboardPromo

RT @PromoKitchen: Inside One of America’s Last Pencil Factories. A photographer captures a colorful world of craft and complexity. Via @nytimes #usamade https://t.co/KyD3gNHGZN

Inside One of America’s Last Pencil Factories. A photographer captures a colorful world of craft and complexity. Via @nytimes #usamade https://t.co/KyD3gNHGZN

— PromoKitchen (@PromoKitchen) January 13, 2018

from Twitter https://twitter.com/WhiteboardPromo

RT @SteveWoodburn: What's Hot in Apparel This Year? Texture, Vintage & Color https://t.co/j9G45ZOLJi The 2018 Promotional Apparel Preview

What's Hot in Apparel This Year? Texture, Vintage & Color https://t.co/j9G45ZOLJi The 2018 Promotional Apparel Preview

— Steve Woodburn (@SteveWoodburn) January 12, 2018

from Twitter https://twitter.com/WhiteboardPromo

RT @SteveWoodburn: This smart fitness shirt unveiled at CES turns your body into a gaming controller | https://t.co/xmY1TC9wLU

This smart fitness shirt unveiled at CES turns your body into a gaming controller | https://t.co/xmY1TC9wLU

— Steve Woodburn (@SteveWoodburn) January 11, 2018

from Twitter https://twitter.com/WhiteboardPromo