Let's face it, the spokesmodel bit works. From the George Foreman grills to the Thighmaster - a celebrity pimping your product will move stuff off the shelf. But, well, celebutantes are expensive, so some brands are moving towards another media outlet - YouTube! Here are 10 reasons why a "weblebrity" is a winner for your brand!
Read More:
Monday, October 1, 2012
Tuesday, September 18, 2012
Splurge.. or Save! New Products for Any Budget!
Check out our specials site for great items that fit any budget!
Wednesday, September 5, 2012
Monday, August 27, 2012
Is your Brand Human?
A peculiar question, considering most of our brands are inanimate objects. However, when it comes to promotion, personifying your brand does equate to increased sales, and in terms of the non-profit world - donations.
Take, for example, one of my favorite Brands - Apple. Now, their products do rock, but you would think that an average consumer would be hard-pressed to drop $500+ on an iPad or iPhone. However, with the way the Apple retail outlets are laid out, to the utilization of the late Steve Jobs, etc., Apple has been able to create a brand that has a humanistic appeal.
Read More
Take, for example, one of my favorite Brands - Apple. Now, their products do rock, but you would think that an average consumer would be hard-pressed to drop $500+ on an iPad or iPhone. However, with the way the Apple retail outlets are laid out, to the utilization of the late Steve Jobs, etc., Apple has been able to create a brand that has a humanistic appeal.
Read More
Wednesday, August 22, 2012
Monday, August 20, 2012
Zumba - How to build a brand off of Fun!
Everyone has heard of the Zumba experience - how Latin Dance rhythms are combined with cardio to create a fun-filled exercise regimen. I'm sure you've seen the infomercials, or have gone to a class at your local gym to see what this is really all about.
But what is also interesting is how a re-focus on its branding, and a re-design of its website catapulted this brand to newer heights - and created raving fans
Read More
But what is also interesting is how a re-focus on its branding, and a re-design of its website catapulted this brand to newer heights - and created raving fans
Read More
Monday, August 13, 2012
Instagram - Add another site to the Social Media mix!
So, we went social with MySpace and YouTube, and when that wasn't enough, we went to Facebook. Shortly thereafter, we Tweeted, and FourSquared, and Yelped our way around the internet stratosphere. We Pinned things, Google Plused, and LinkedIn to anything we could. So, what's next you say?
Instagramming! Yes, a quicker, kinder, gentler way to put your pics up quickly! So, how does THIS one work for business you ask? Well, Instagram is mobile - and unless you've been under a rock all these years, mobile IS the IT thing for, well, everybody!
Now more and more businesses are utilizing Instagram as yet another tool in their Social arsental:
Read More
Instagramming! Yes, a quicker, kinder, gentler way to put your pics up quickly! So, how does THIS one work for business you ask? Well, Instagram is mobile - and unless you've been under a rock all these years, mobile IS the IT thing for, well, everybody!
Now more and more businesses are utilizing Instagram as yet another tool in their Social arsental:
Read More
Subscribe to:
Posts (Atom)