It's monday, and taxes are due, so why not have a little fun with some quirky tech tees! Take a look at this slide show found on Mashable this morning, right up this promo guy's alley!
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Monday, April 16, 2012
Wednesday, April 11, 2012
Do you + ?
So Google is launching a re-designed Google+ to compete with some of Facebook's Timeline features. So my question is this - is Google+ a useful tool for you, or is it just another site to keep track of?
I admit, we're not on Google+ yet, but as far as SEO goes, I think it's a must, especially when building a brand following or marketing a new product. However, Google is re-designing merely months after launching this platform, so are they just putting lipstick on a pig or what? I'd like your opinions on if Google+ is a relevant medium for marketing and branding. Here's the article on the re-design:
http://mashable.com/2012/04/11/google-plus-redesign/
I admit, we're not on Google+ yet, but as far as SEO goes, I think it's a must, especially when building a brand following or marketing a new product. However, Google is re-designing merely months after launching this platform, so are they just putting lipstick on a pig or what? I'd like your opinions on if Google+ is a relevant medium for marketing and branding. Here's the article on the re-design:
http://mashable.com/2012/04/11/google-plus-redesign/
Monday, April 9, 2012
Facebook for Business
Facebook has gotten a bum rap at times when it comes to its use as business tool. Sure, it's a great social format - meet friends, post pictures, keep up to date with people - however for most businesses, it's not utilized correctly, including us!
Can Facebook be a revenue generator? The answer is yes, but not in a traditional, direct way. Take a look at this article on how best to utilize Facebook as a fan generator and run social campaigns that do bring in revenue!
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Can Facebook be a revenue generator? The answer is yes, but not in a traditional, direct way. Take a look at this article on how best to utilize Facebook as a fan generator and run social campaigns that do bring in revenue!
Read More
Tuesday, April 3, 2012
Pinterest and Copyrighting
Great article on copyright laws and Pinterest.
Law, as learned for the bar exam, is different from law, as it affects everyday life. The current hubbub over the terms of service of Pinterest, a popular image-driven social network, provides a perfect "fact pattern" to illustrate the difference.
First, the creator of an original work (or the person who commissioned the work, if it's a "work for hire") automatically owns copyright in it, whether or not she registers the work with the US Copyright Office. Registering your work, of course, has its benefits, some of which are especially significant in the Pinterest example... but we'll get to that in a moment.
Copyright comprises several exclusive rights and powers pertaining to creative work. Often referred to as a "bundle of rights," copyright means the owner has exclusive rights to do the following:
Read more: http://www.marketingprofs.com/articles/2012/7442/pinterest-and-copyright-lessons-in-life-and-law#ixzz1qyosumsW
Law, as learned for the bar exam, is different from law, as it affects everyday life. The current hubbub over the terms of service of Pinterest, a popular image-driven social network, provides a perfect "fact pattern" to illustrate the difference.
First, the creator of an original work (or the person who commissioned the work, if it's a "work for hire") automatically owns copyright in it, whether or not she registers the work with the US Copyright Office. Registering your work, of course, has its benefits, some of which are especially significant in the Pinterest example... but we'll get to that in a moment.
Copyright comprises several exclusive rights and powers pertaining to creative work. Often referred to as a "bundle of rights," copyright means the owner has exclusive rights to do the following:
- Reproduce the copyrighted work (make copies).
- Prepare derivative works.
- Distribute copies to the public.
- Perform certain kinds of works publicly (e.g., plays, dance routines, movies).
- Display the copyrighted work publicly (e.g., sculptures, paintings).
Read more: http://www.marketingprofs.com/articles/2012/7442/pinterest-and-copyright-lessons-in-life-and-law#ixzz1qyosumsW
Monday, March 26, 2012
Pinterest - How to use this new phenomenon
By now, we all know what Pinterest has become - a huge posting space for hobbyists, cooks, housewives, etc. I know from my own experience that my wife is addicted to this site, and has integrated it into her own blog. Now, the big question is - how can corporate America benefit from the high level of users at Pinterest, and also how NOT to be a blatant sales channel:
When dealing with the ever-evolving world of social media, marketers must be nimble and adaptive if they're going to keep up with the migration patterns of their audiences. In that sense, newly ascendant social network Pinterest has much to offer marketers.
Harnessing our fascination with images, relatively new social network Pinterest allows users to display pictures and videos for the whole digital world to see and share.
Users create online pinboards on Pinterest and collect images and videos to pin on their boards—much like old-school bulletin boards.
Now, marketers are also using Pinterest to tell their stories via pictures and extend their reach. By pinning product images, infographics, how-to information, designs, bits of inspiration, and more, businesses are appealing to the human proclivity to look when there's something to see.
The following infographic from Maxymiser on ways that marketers, online retailers, and others can use Pinterest, offering concrete tips. It also touches on Pinterest users' activity on the site and motives for using it vs. other social networks.
When dealing with the ever-evolving world of social media, marketers must be nimble and adaptive if they're going to keep up with the migration patterns of their audiences. In that sense, newly ascendant social network Pinterest has much to offer marketers.
Harnessing our fascination with images, relatively new social network Pinterest allows users to display pictures and videos for the whole digital world to see and share.
Users create online pinboards on Pinterest and collect images and videos to pin on their boards—much like old-school bulletin boards.
Now, marketers are also using Pinterest to tell their stories via pictures and extend their reach. By pinning product images, infographics, how-to information, designs, bits of inspiration, and more, businesses are appealing to the human proclivity to look when there's something to see.
The following infographic from Maxymiser on ways that marketers, online retailers, and others can use Pinterest, offering concrete tips. It also touches on Pinterest users' activity on the site and motives for using it vs. other social networks.
Tuesday, March 20, 2012
Is Humor lost on Small Business marketing?
Big brands use jokes to market their
products
all the time. But, sadly, many small and medium-sized (SMB) marketers
have lost their sense of humor.
Why is that? Maybe SMB marketers sense they have too much to lose to throw it all away with a joke. "We're running a business here" may be the kind of thinking that squashes their sense of humor. Not to mention... smaller marketing departments are juggling an awful lot of balls. What happens when you complicate things by adding a rubber chicken?
But running your marketing department—and your business—with a smile can increase your conversions, give your public relations (PR) a lift, and humanize your business. So, let's bring back the funny!
Read more: http://www.marketingprofs.com/articles/2012/7296/in-defense-of-fun-humor-is-serious-business-for-smb-marketers#ixzz1pevpI4Rr
Why is that? Maybe SMB marketers sense they have too much to lose to throw it all away with a joke. "We're running a business here" may be the kind of thinking that squashes their sense of humor. Not to mention... smaller marketing departments are juggling an awful lot of balls. What happens when you complicate things by adding a rubber chicken?
But running your marketing department—and your business—with a smile can increase your conversions, give your public relations (PR) a lift, and humanize your business. So, let's bring back the funny!
Read more: http://www.marketingprofs.com/articles/2012/7296/in-defense-of-fun-humor-is-serious-business-for-smb-marketers#ixzz1pevpI4Rr
Sunday, March 18, 2012
The new Blog!
The new and improved Blog is up and running now! Many thanks to Kelley, who developed it and it looks sweet!
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