Is Humor lost on Small Business marketing?

Big brands use jokes to market their products all the time. But, sadly, many small and medium-sized (SMB) marketers have lost their sense of humor.
Why is that? Maybe SMB marketers sense they have too much to lose to throw it all away with a joke. "We're running a business here" may be the kind of thinking that squashes their sense of humor. Not to mention... smaller marketing departments are juggling an awful lot of balls. What happens when you complicate things by adding a rubber chicken?
But running your marketing department—and your business—with a smile can increase your conversions, give your public relations (PR) a lift, and humanize your business. So, let's bring back the funny!


Read more: http://www.marketingprofs.com/articles/2012/7296/in-defense-of-fun-humor-is-serious-business-for-smb-marketers#ixzz1pevpI4Rr