@PromoKitchen A2: I would say PPAI, ASI, etc. need to ramp up the ROI campaigns involving promo more than they do. Industry awareness has been left primarily to the Dist. and there is a strong need to increase Promo's exposure in marketing mix as social media changes & streaming TV increases

A2: I would say PPAI, ASI, etc. need to ramp up the ROI campaigns involving promo more than they do. Industry awareness has been left primarily to the Dist. and there is a strong need to increase Promo's exposure in marketing mix as social media changes & streaming TV increases

— Whiteboard Promos (@WhiteboardPromo) April 24, 2019

from Twitter https://twitter.com/WhiteboardPromo