Listening... in business it's vital to understanding your customer's needs and pains. As a salesperson, it is the key ingredient to a successful close of a sale. In negotiation, the "he who speaks first loses" mantra deeply involves understanding your adversary's voice.
So, with all the chatter going on in this social media world, how do you get your customer to be honest with you? As marketers, we thrive on data and feedback, but making sure the data is accurate and honest is a problem. The noise of Facebook, Twitter, blogs, Pinterest, etc act as massive filters to your Customer's true voice.
What works these days? Simplicity folks: listen, be transparent in your open-ended questioning, ask permission, and by all means don't use today's latest and greatest buzzword. The social media outlets are your tools, and can be utilized to get your customer's true voice.
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