Millenials: Can they be loyal to your Brand?

Crazy thing I learned the other day:  A member of the Millennial generation is someone born in the 1980's and turns 21 in the new Millennium.  Makes sense, but from there, defining this new Generation becomes an anomaly to most.

The Millennials grew up with the Internet, cell phones, Apps, Multi-channel TV, and all the instant gratification that this new Age society can create.  But, can they be loyal to anything other than themselves?  If you look at it from an employment perspective - the answer is clearly no.  The long-term "stay until I retire" concept is dead, nowadays its "how quickly can I get promoted, or I'm outta here."

However, when it comes to Brands, 64% of Millennials say they feel the same loyalty to a Brand as their parents do! 




Great news for marketers, but it also comes with a caveat - you are going to have to work harder to keep them.  Social marketing, transparency, and yes, deals all motivate the Millennials.

For more, Read this great Article