We all had a reputation to protect when we were younger - either being the baddest, coolest, or smartest kid on the block was a big thing back in the day.
Well, in the brand world, keeping your rep is equally important, especially with the ever-changing social landscape of today. It's easy to see the downfalls of letting down your Brand Guard - ask anyone at ExxonMobil after the Valdez incident, or recently the disaster at the radio station 790 the Zone here in Atlanta and you'll see what improper Brand reputation management creates.
So, here's a 7 point game plan to keep you on track of managing your Brand Rep!
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