Yes, we've heard that we need to have Facebook and Twitter accounts for our businesses. We all know that we need to post consistently - hence, this post..
However, why is it important, other than a different way to show what you do/sell/provide? Well, it's called a social media for a reason - Facebook and Twitter are social. It's great to be able to interact and collaborate with your customer base - social interaction humanizes your organization, and creates a personal brand vs. a product/service.
This article really describes what social media can do:
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