A2 Necessity has been the driving factor of today's trends - functional masks, PPE, etc. Promo mkt has become reactive.
— Whiteboard Promos (@WhiteboardPromo) September 17, 2020
from Twitter https://twitter.com/WhiteboardPromo
A2 Necessity has been the driving factor of today's trends - functional masks, PPE, etc. Promo mkt has become reactive.
— Whiteboard Promos (@WhiteboardPromo) September 17, 2020
A5: In this business, we are more problem solvers than creative at times. The spiral moves swiftly and those not engaged lose. Quick pivots & backup plans only come by being active in the business. Those hard calls are easier when you know what is going on with your business.
— Whiteboard Promos (@WhiteboardPromo) September 9, 2020
A1: I believe a leader listens first, asks questions, challenges norms, looks at options and then acts decisively.
— Whiteboard Promos (@WhiteboardPromo) September 9, 2020
A4) Do your homework man! Ask for logos, ask about our industries, ask us what projects are upcoming that we can prep for. The best part of any EME or Promo Marketing event is that one-on-one with a supplier who isn't just showing the "new" but providing solutions to us.
— Whiteboard Promos (@WhiteboardPromo) August 26, 2020
A3) The experiential component will always be missing in a virtual show, the "you get a car" spontaneous emotion is not there - it's kinda hard to get the feels when you send it to someone's house and Joey opens the box marked to Mom..
— Whiteboard Promos (@WhiteboardPromo) August 26, 2020
The ability to have buyers feel the products and get that instant feedback when a pre-proof or sample provides the Aha moment for the buyer. Sending custom care boxes that they can open helps but the medium is lacking that experiential component.
— Whiteboard Promos (@WhiteboardPromo) August 26, 2020
A1) I would have pushed the custom mask option initially to clients instead of paying the premium pricing that occurred in weeks 2-6+ of the 'Rona. I would have communicated to my client base about long-term solutions for virtual trade shows and kitting earlier.
— Whiteboard Promos (@WhiteboardPromo) August 26, 2020