Engage your employees for 2018

Having your employees engaged in your business is vital for your growth.  We are working in an ever-changing environment where 4 generations are all in the workplace - all having diverse views of what  is important.

Recognition, health & wellness, safety and sales incentive programs all work well to help engage your employees in your Brand's mission. Check out our article below to get ideas on how to motivate your staff:

Employee Engagement planning

RT @Inc: Branding is critical to your success, take these 3 lessons from the founder of Young & Reckless @IAmGerardAdams https://t.co/KkxQia03OG

Branding is critical to your success, take these 3 lessons from the founder of Young & Reckless @IAmGerardAdams https://t.co/KkxQia03OG

— Inc. (@Inc) January 5, 2018

from Twitter https://twitter.com/WhiteboardPromo

School Fundraising with Custom Tervis Tumblers

Custom Tervis Tumblers have been consistently great products for schools.  We've seen several schools use these for booster club fundraising or School Store programs.  Tervis has now lowered the pricing on these so that schools can sell them for significant profits and school awareness.

Now with travel lids included, these are ideal for the student or Mom!  Custom Tervis tumblers with either an embroidered patch or wrap-around printed insert will help your school or club fundraise in 2018!

Special pricing on Custom Tervis Tumblers for 2018 - Includes a travel lid and branded bag! Great item for school fundraising https://t.co/ZVbLpvuqsj via @pinterest

Special pricing on Custom Tervis Tumblers for 2018 - Includes a travel lid and branded bag! Great item for school fundraising https://t.co/ZVbLpvuqsj via @pinterest

— Whiteboard Promos (@WhiteboardPromo) January 2, 2018

from Twitter https://twitter.com/WhiteboardPromo

It's 2018... so now what do I do? A couple of insights in to giving the new year a go. https://t.co/LDmJzd0Thj

It's 2018... so now what do I do?  A couple of insights in to giving the new year a go. https://t.co/LDmJzd0Thj

— Whiteboard Promos (@WhiteboardPromo) January 1, 2018

from Twitter https://twitter.com/WhiteboardPromo

It's 2018... Now What?

Last year's gone, now we have literally a blank slate for 2018 to be creative, extend our Brand's reach, and grow.  So, what's next?  If you are anything like me, you started this process during the past couple of weeks when the world kind of slowed down a bit.  Now, it's time to get it all together.

For me, it all begins with doing a Brandscape - where are you positioned in the industry?  Be it a small business, mid-level or High Flying Corporation, your Brand is always the starting point for drilling down in to what you want to accomplish for the year.  Did you gain or lose market share, improve or lose your social relevance, expand or shrink your target audience?  How did your marketing fare in relation to your Brand messaging?  Was your digital content a positive or negative asset to your year?

Once you look at these factors along with the ugly mathematical truths,  I typically look to how best to make simple, attainable changes that will have a quick impact to the bottom line.  I then establish goals - both reasonable and stretch - that will motivate me to improve.  Then, I write down a formal plan of attack including the dreaded SWOT analysis - Strenghs, Weaknesses, Opportunities & Threats - which will define where I go this year.

Y'all, it's a blank slate, set a plan and attack the new year!  Best of luck!

RT @Inc: The best and worst logos of 2017? You be the judge https://t.co/znsS92qVkY

The best and worst logos of 2017? You be the judge https://t.co/znsS92qVkY

— Inc. (@Inc) January 1, 2018

from Twitter https://twitter.com/WhiteboardPromo