Thursday, December 14, 2017

@commonsku always look forward to this, thanks for all you do! https://t.co/czHMAB6obg


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Going one step further can impact lives. Great story https://t.co/B7IzRCECsE


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Wednesday, December 13, 2017

@PromoKitchen A6: I usually jokingly ask how they feel when they get something that falls apart and follow w/ would they want their brand associated with junk? Sometimes less is more & being selective will bring value to the client at the end of the day. #promochat


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@PromoKitchen A4, pt 2: Success rate on a blast-away proposition is always +/- 1%, but targeted 3D mailer w/ high quality item(s) will generate a response that you can quantify and, more importantly, respond to! #promochat


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@PromoKitchen A4: Loaded question - depends upon the aim of your campaign. I work on multi-touch campaigns that start w/ low-cost mailer promo, and then follow with high quality multi-dimensional mailer to pre-qualified prospects to set the table. Can't blast away w/o plan #promochat


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@PromoKitchen A3: Budget, carelessness & lack of brand-centric thought. There's a mindset that promo items are collateral & don't generate revenue. They forget that impressions count & anything w/ your brand is an extension of it. #promochat


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@PromoKitchen A2: Yes, depending on the program. For trade shows, cheap stuff works for the arm draggers who just want things. Mailers, yes so long as it complements the message. Sales leaves - absolutely not, you look cheap & unprofessional.


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