Thursday, December 18, 2014

Wednesday, September 3, 2014

Bags as a Brand booster!

Let's face it, we all love a good bag!  Be it a grocery tote, backpack, laptop case, or good ole fashioned duffle, we have a bag for every event in our day.

So, do you have a favorite bag, I am 100% sure that you do.  And, according to a recent survey, 31% of you have one with a logo on it.  Be it your favorite team, grocery store, or a recent outing at a trade show, the chances are high you got a bag with a Brand on it! 

You marketers out there, note that a promotional bag generates 5983 impressions, much more than any other promo item out there - so get your Brand on a bag y'all!  And for you California folks - paper or plastic ain't gonna cut it in the supermarkets, so look at Non-woven totes as your new favorite brand vehicle.


Wednesday, August 13, 2014

Can Facebook be your Customer Service answer?



The numbers say yes!  In a Q2 2014 survey, 67% of brands that had questions posted to their Facebook wall, responded to them.  That's a pretty strong figure for customer interaction, which shows the true power of social media and how successful Brands leverage it for full customer interaction.

There is always a "but" in this equation, and in this case during that same period, 87% of the Brands examined did not have their Facebook walls open for comments.  In other words, these Brands failed to recognize the word SOCIAL in its overall strategy.  We're now in an interactive world folks, transparency in your Brand is necessary in order to create trust - open up man!

So what industries excel at Customer Service interaction on social media platforms...the Airlines!  Yes, those lovely companies that now charge you for that man-purse or laptop case, are the best at social response.











So what does this mean to you?  Open up the lines, answer those questions and create a relationship with your customers!

For more on this article Read Here