What? Not a funny April Fools joke Chris, we most certainly are NOT a media company. We make fantastic widgets for crying out loud...
Not so fast my friend. Look at your brand platform these days - website, Facebook, Twitter, Pinterest, LinkedIn, Google+, YouTube - all sponges requiring brand content and engagement with your core audience. You are making videos folks, face the facts... YOU are a media company.
In the past, brands such as Tide, Coca-Cola, etc created aspirations for their core audience - i.e. the Brand trended the expectation to the masses - Good mothers use Tide, etc. The Brand centralized the message back to its product/service.
Nowadays, the customer is making that aspiration due to the immediacy of today's technological innovations. Our focus as marketers is consumer driven based upon instant feedback received from - you guessed it - our Media Channels! We are able to interact with our core audience in such a proactive way these days, that what is driving revenues - and Brand loyalty - is the content we create!
Read this article on how Red Bull has lead the way with this view of Brands as Media companies.
