It's that time of year folks - back to school! For Parents, well it's a beautiful thing, the kids - not so much...
But, for the schools, it is the start of fundraising time, especially the Private schools. We have found that a great vehicle for making some extra cash for our schools has been the Tervis brand of products, particularly the 24 oz. Custom Tervis Water bottle. A lot of schools are allowing kids to bring water bottles to school, but they have to have lids and straws, so as not to make those lovely messes in the hallways.
The Tervis brand of products is great for home and school, as it's pretty much bulletproof, and has a guarantee from the factory. Plus, the tumblers and water bottles are Made in the ole USA, which is also a nice upgrade. As a fundraising project, look to sell these at your school for between 20-25.00, with a profit to the school of 4-8.00 per bottle.
Great for showing your school spirit - and raising some extra cash, look at the Tervis Tumbler section on whiteboardpromotions.com
Wednesday, July 31, 2013
Tuesday, July 9, 2013
The Umbrella - a timeless brand opportunity
Yesterday was the first day in quite a while here in Atlanta where that big yellow thing in the sky was visible all day. We had soggy fireworks and the ducks were quite happy for a good long time.
Which brings me to the Umbrella - yes it was a valuable commodity for us in the past week, but I do think it doesn't get the proper branding respect it so deserves.
Originally, umbrellas were made to ward off the sun - not rain. The Chinese started to apply wax for waterproofing purposes, and the trend migrated over to Europe, where it evolved in to a fashion item for the elite. Nowadays, you can get one on any NY corner for $5-10.00, but utilizing it to market your brand has now gained a better following.
Yes, it's old school, but at an outdoor event, on the city streets, or in your car, the reliable umbrella is a fantastic brand vehicle.
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