It's sometimes very hard to describe what we do for a living, and all of our clients have different monikers for what we provide - ad specialties, trinkets and trash, tchotchkes, giveaways, or Swag. Some people in our industry cringe when they hear these terms, but for me, I always say that I play with toys all day, its a great gig! We don't really get a whole lot of respect, let's face it, we are kind of a shadow industry in and of itself, but last week the Wall St. Journal had a front page article on Swag - please read below:
The Sultan of Swag
