Great video posted by a friend of mine that really gets to what Branding is – not only just a name, but an icon, a true identity of your company. Great brands are derived from truly inspiring design work – McDonald’s and its arches, the Spencerian script of Coca-Cola, the simple swoosh of Nike – simplistic in nature, but instantly recognizable worldwide.
The Fundamental Elements of Design from Erica Gorochow on Vimeo.
