Who's Team are you on?

So I saw this video on Facebook the other day, and I thought we needed to include it on the main Whiteboard site as well as here. It's always good to have a little pep talk now and then, what I like about it is that id resonates in all aspects of life.

We were made to be awesome - how succinct is that line?  And yes, the road less travelled does hurt, it is hard, and yes there is always an easier road in our lives.  But, it is the ones who go down that road who truly are awesome, who fight diversity, achieve against all odds, those are the people that are make a difference.

So, who's team are you on?  Let me know...

What are the Top Brands in Non-Profits?

We all know that the non-profit world is very competitive, and to get your name out there, well is challenging to say the least. Here's a list of brands that really got their names out there in 2012. Some of these are household brands, and some are a bit surprising in their rankings and trajectory to the top.

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Pitfalls of the Modern Day Brand

Thomas Friedman wrote a book that I quote from time to time called The World is Flat which details how today's business world has shrunk in terms of time and space.  Because of the internet, social media, etc you can be skyping with someone in China, or having a customer service call with someone in India, or have a video conference with people from 3 different continents while editing the same document!

So what, we've been doing that for years, what does that have to do with my brand?  It is because of this flattening phenomenon that brands can become household names much faster than ever before.  Look how quickly Google became a term for looking something up vs. how long it took for say, Coca-Cola to become a worldwide term for soda.  Yes, the barrier to becoming a household name is considerably lower than ever before, however at the same time, there are major pitfalls that you need to be aware of in your rise to brand supremacy. 

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This Month's Non-Profit - GA Transplant Foundation!

The GA Transplant Foundation holds a special place in my heart, and is this month's featured Non-Profit for Whiteboard Promotions.  As many of you know by now, I was blessed to receive a kidney from an amazing person, Cristina Zakis my Angel on Earth in November 2010.  What you don't know is that the GA Transplant Foundation paid her family's mortgage while she recovered, and helped pay for our health insurance as well.

 The GA Transplant Foundation is an organization that provides financial and educational assistance to those who are undergoing or awaiting an organ transplant.  The organization helps with fundraising, job training and placement, Insurance needs, financial planning, and many other functions that help reduce the stress involved with the transplant process.  As some of you may know, getting a transplant is really only the beginning of the journey for a patient, every month there is an enormous cost in terms of doctor's visits, drugs, etc.  Drug costs alone can run upwards of $25,000 a year, so the GA Transplant Foundation offers a unique opportunity to assist the transplant community.

For more information on this wonderful Non-Profit, please go to https://gatransplant.org/ and look at helping out in any way.